usc
Worth a lookShows a sweet-spot price point ($24.83 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$24.83avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Price range
Good$5.40–$169.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,826.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 316K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, usc is a $107K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
usc market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $124K–$149K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #799
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 4.4%
- Avg brand age
- 51 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
37
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
39%
Top 20: 75%
Open market
36%
- Desert Cactus26%
- Littlearth13%
- Mademark9%
- Northwest6%
- TCK5%
- Ultra Game4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top usc search terms
- usc126K/yr
- usc merch22K/yr
- usc shirt43K/yr
- usc trojans49K/yr
- university of southern california7K/yr
- usc gifts7K/yr
- usc football13K/yr
- usc womens apparel11K/yr
- usc gear7K/yr
- usc shirts5K/yr
Top usc products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Littlearth NCAA USC Trojans Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$29.584.6★1,394 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White
Desert Cactus$29.145.0★47 rev
USC Curved Block Logo with Cardinal Gold Trojan 1880 T-Shirt
Mademark$18.694.5★111 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black
Desert Cactus$29.215.0★47 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Red
Desert Cactus$29.264.9★39 rev
Newest
by launch date
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size USC Trojans - Black)
47$34.6780 rev
Northwest USC Trojans NCAA Canvas Tote with Colored Strap
Northwest$22.9017 rev
NCAA No Show Tab Socks - USC Trojans Cardinal/Gold Large
TCK$17.64332 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White
Desert Cactus$29.1447 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black
Desert Cactus$29.2147 rev
Trending
90-day click momentumNorthwest USC Trojans NCAA Canvas Tote with Colored Strap
Northwest$22.904.7★
Littlearth NCAA USC Trojans Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$29.584.6★
catstudio University of Southern California (USC) Collegiate Zipper Pouch Purse | Holds Your Phone Coins Makeup Dog Treats & Tech Tools
Catstudio$36.624.6★
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White
Desert Cactus$29.145.0★
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size USC Trojans - Black)
47$34.674.3★
What buyers say about usc
What buyers praise and complain about, mined from review topics.What buyers love
“Great football great quality”
“Easy to grip”
“Well worth the money”
“fits in the hand great”
“Was happy that it arrived perfectly inflated”
“A fun item”
“is very comfortable”
“They are very durable”
“The designs are very well done and clear, with no grainy look to them”
“the colors are true”
What buyers complain about
“Lower Price Yields Subpar Quality”
“its not lasting”
“after a couple of months I had to buy a new one as it didnt keep inflated”
“just hung it up 2 weeks ago - it went from bright to dim”
“nothing weve tried will bring it back to bright”
Top return reasons
Common questions
- Is usc profitable to sell on Amazon United States?
- The niche generates $107K/yr across 49 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the usc niche?
- 26 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in usc?
- Top complaints mined from reviews: Quality-Overall, Durability, Inflation/Deflation. The return rate is 2.2%.
- When does demand for usc peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the usc niche?
- Listings span $5.40–$169.24; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 1,827 reviews — the moat a new listing must climb.