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Usa Hockey Shirt

Fail

Demand is soft, at -79.9% this quarter, so Usa Hockey Shirt is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$24K/yr160K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
38%top-5 click share · 16 brands · 23 sellers

Flapen Score

Usa Hockey Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Usa Hockey Shirt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usa Hockey Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Usa Hockey Shirt 160K times last year and spent an estimated $24K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
0.5%
Market size, estimated
$24Ka year
Top search term
usa hockey shirt71K searches a year

02 · Price

A sale here is worth $27.71.

Listings sell for $27.71 on average, from $14.52 to $97.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.71 that is $0 to $3K a year per listing.

Average price
$27.71inside the $15 to $100 sweet spot
Price range
$14.52–$97.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #26,849 within T-Shirts. It carries 168 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
50%
Out of stock, average day
2.9%
Average rank
#26,849in T-Shirts
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
168per listing
Listings tracked
42

04 · Newcomers

2 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Usa Hockey Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$732$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 82%

Open market

12%

  • Front Row Threads47%
  • Trenz Shirt Company23%
  • Gridiron Grip8%
  • YWIES4%
  • Outerstuff3%
  • RugOver2%
  • Open — no brand owns it (10 brands, 12%)

Demand

Usa Hockey Shirt search demand

Weekly searches over the year. Pick a range.

50K30KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Usa Hockey Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • usa hockey shirt71K/yr
  • usa hockey t shirt7K/yr
  • team usa hockey shirt6K/yr
  • usa hockey hoodie21K/yr
  • usa hockey tshirt3K/yr
  • usa hockey sweatshirt28K/yr
  • team usa hockey hoodie11K/yr
  • usa hockey gold3K/yr
  • usa hockey merch4K/yr
  • usa womens hockey apparel3K/yr

Reviews and returns

What reviews say buyers love and hate about Usa Hockey Shirt

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Sizing issues”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Usa Hockey Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data