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Upland Hunting Vest

Fail

Demand is soft, at -54.1% this quarter, so Upland Hunting Vest is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$58K/yr402K searches / yr
90-day growth
-54.1%search demand this quarter
Competition
24%top-5 click share · 46 brands · 84 sellers

Flapen Score

Upland Hunting Vest against its category

The dotted line is the Sports & Outdoors average. Past it, Upland Hunting Vest is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Upland Hunting Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Upland Hunting Vest 402K times last year and spent an estimated $58K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-54.1%
Conversion, latest week
0.2%
Market size, estimated
$58Ka year
Peak month
October8.9× the quietest month
Top search term
camo vest60K searches a year

02 · Price

A sale here is worth $60.11.

Listings sell for $60.11 on average, from $17.69 to $197.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $60.11 that is $0 to $6K a year per listing.

Average price
$60.11inside the $15 to $100 sweet spot
Price range
$17.69–$197.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #415 within Tactical & Personal Defense. It carries 346 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
93%
Out of stock, average day
15.2%
Average rank
#415in Tactical & Personal Defense
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
346per listing
Listings tracked
94

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Upland Hunting Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

84

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

24%

Top 20: 56%

Open market

52%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Upland Hunting Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Upland Hunting Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camo vest60K/yr
  • upland hunting vest90K/yr
  • upland vest37K/yr
  • bird hunting vest32K/yr
  • upland game vest22K/yr
  • hunting vest with game pouch27K/yr
  • upland bird vest9K/yr
  • bird vest6K/yr
  • upland bird hunting vest11K/yr
  • pheasant hunting vest28K/yr

Reviews and returns

What reviews say buyers love and hate about Upland Hunting Vest

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
6.9%of orders come back
“It just didnt fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Upland Hunting Vest questions

Answered from the same tracked data.