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university of maryland

Skip it

A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 70Conversion 29Competition 43Returns 50Price range 63Avg price 95Brand share 20Review moat 81Quality gap 33

Avg price

Incredible$26.48

avg listing price — sweet spot $15–$100

Review moat

Great389.55

avg incumbent reviews — the moat a new listing must climb

Growth

Good+52.4%

90-day search growth — must beat 0% to launch

Price range

Good$9.44–$143.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$62K

$62K/yr · 102K searches

According to Flapen's Amazon United States niche tracking, university of maryland is a $62K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Sep–Dec. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

university of maryland market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$66K–$79K
units × avg price
Conversion rate
2.3%
Avg BSR
#845
Page quality
0%
Prime
95%
Sponsored
75%
Out of stock
1.6%
Avg brand age
58 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • University of Maryland50%
  • LOGOVISION17%
  • Desert Cactus15%
  • Elite Authentics6%
  • College Flags & Banners Co.5%
  • Bobbi-Toads3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep, Dec · busiest ÷ quietest = 3.5×

Top university of maryland search terms

  • university of maryland34K/yr
  • university of maryland merch15K/yr
  • umd merch11K/yr
  • umd12K/yr
  • university of maryland flag3K/yr
  • maryland terrapins12K/yr
  • umd flag2K/yr
  • university of maryland apparel12K/yr
All search terms

Top university of maryland products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$19K40%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about university of maryland

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Cute and Good Quality”

Color15%

“Nice, bright colors”

Strength14%

“They were sturdy”

Advertised Vs Actual Product4%

“As shown”

Correct Contents4%

“There are 25 pieces total -- 12 Ms”

Gifting Purpose4%

“A great gift for a UMD grad or graduation party overall”

Display-Overall3%

“will show well in birthday photos”

Fun/Entertainment Experience3%

“Fun for a Terp graduation”

Ease Of Use3%

“easy to use as long as the frosting is fairly thick”

Thickness3%

“easy to use as long as the frosting is fairly thick”

What buyers complain about

Durability22%

“both of them broke within two months with normal use”

Size-Overall14%

“They are definitely too large for mini cupcakes”

Value For Money13%

“These cake toppers are a bit expensive IMO”

Moist/Dry6%

“The cardstock will likely get soggy from the frosting”

Top return reasons

Size-Overall61%
Print Quality7%
Quality-Overall5%
Material Quality4%
Color3%
Design-Overall3%
Advertised Vs Actual Product3%
Stain Resistance3%
Value For Money2%
Sleeve Fit2%

Common questions

Is university of maryland profitable to sell on Amazon United States?
The niche generates $62K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Skip it (44/100).
How competitive is the university of maryland niche?
8 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in university of maryland?
Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 3.0%.
When does demand for university of maryland peak?
Demand peaks in May–Sep–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the university of maryland niche?
Listings span $9.44–$143.65; the average listing price is $26.48 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.