university of illinois
Skip itSoft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.01avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Good$8.39–$137.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,617.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$158K$158K/yr · 349K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, university of illinois is a $158K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
university of illinois market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $186K–$248K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #8,942
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 6.5%
- Avg brand age
- 57 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
23%
Top 20: 62%
Open market
11%
- UGP Campus Apparel44%
- University of Illinois33%
- TeeStock6%
- Fan Frenzy Gifts3%
- Underground Printing3%
- LOGOVISION2%
- Open — no brand owns it (11 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -59.4% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 4.3×
Top university of illinois search terms
- university of illinois42K/yr
- university of illinois apparel53K/yr
- uiuc merch13K/yr
- illinois28K/yr
- illinois shirt21K/yr
- illini32K/yr
- uiuc9K/yr
- university of illinois shirt10K/yr
- u of illinois merchandise11K/yr
- illini mens apparel23K/yr
Top university of illinois products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Large
University of Illinois$18.424.5★120 rev
University of Illinois Official Circle Logo Unisex Adult T-Shirt Navy X-Large
University of Illinois$18.664.4★99 rev
University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Medium
University of Illinois$18.524.5★120 rev
University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Small
University of Illinois$17.774.5★120 rev
UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy
UGP Campus Apparel$28.764.6★2,598 rev
Newest
by launch date
TeeStock Illinois T-Shirt Bold Sport State Letters Tee for Fans and Game Days
TeeStock$16.06108 rev
Retro Illinois Tee Vintage Illinois Orange Blue Throwback IL T-Shirt
Retro Illinois Tees - Vintage Illinois Throwbacks$16.576 rev
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - Small - Navy
UGP Campus Apparel$46.532,932 rev
UGP Campus Apparel AQ07 - Illinois Fighting Illini Primary Logo LC EMB 1/4 ZIP - Large - Navy
UGP Campus Apparel$56.40642 rev
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy
UGP Campus Apparel$51.422,932 rev
Trending
90-day click momentum
UGP Campus Apparel AS03 - Illinois Fighting Illini Arch Logo T-Shirt - 2X-Large - Navy
UGP Campus Apparel$26.104.6★
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy
UGP Campus Apparel$51.424.6★
UGP Campus Apparel AP07 - Illinois Fighting Illini Primary Logo LC EMB Polo - Small - Navy
UGP Campus Apparel$37.914.5★
UGP Campus Apparel AS03 - Illinois Fighting Illini Arch Logo T-Shirt - X-Large - Navy
UGP Campus Apparel$25.954.6★
UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy
UGP Campus Apparel$28.764.6★
What buyers say about university of illinois
What buyers praise and complain about, mined from review topics.What buyers love
“have vibrant colors”
“Quality shirt and got it in time for the game”
“Fits great”
“Great price”
“Better than expected”
“Tailgating fun”
“Super easy”
“This decoration set is well-designed”
“It actually looked durable”
“The toppers are sturdy and stick well and remain stable”
What buyers complain about
“Fit off these hats from this seller/company is f'n atrocious”
“Quality control is terrible”
“Expensive, garbage”
“so definitely thicker than normal printer paper”
“Shorter than shown”
“Wore and washed the shirt one time and the stitching around the arm is pulling out”
“Ran small and shrunk in the dryer :”
“Flawed design”
“a bit flimsy”
“Flawed design”
Top return reasons
Common questions
- Is university of illinois profitable to sell on Amazon United States?
- The niche generates $158K/yr across 82 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -59.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the university of illinois niche?
- 17 brands and 15 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in university of illinois?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.
- When does demand for university of illinois peak?
- Demand peaks in Apr–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the university of illinois niche?
- Listings span $8.39–$137.70; the average listing price is $31.01 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.