University of Illinois
FailDemand is soft, at -59.4% this quarter, so University of Illinois is a Fail.
- Flapen Score
- 40 / 100Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 4740
- Market size
- $158K/yr349K searches / yr
- 90-day growth
- -59.4%search demand this quarter
- Competition
- 23%top-5 click share · 17 brands · 15 sellers
Flapen Score
University of Illinois against its category
The dotted line is the Sports & Outdoors average. Past it, University of Illinois is stronger. Inside it, weaker.
Market
The University of Illinois market on Amazon at a glance
Shoppers on Amazon United States searched for University of Illinois 349K times last year and spent an estimated $158K. The top 5 brands take 87% of clicks. Demand peaks in Apr–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -59.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $158Ka year
- Peak month
- April4.3× the quietest month
- Top search term
- university of illinois42K searches a year
02 · Price
A sale here is worth $31.01.
Listings sell for $31.01 on average, from $8.39 to $137.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.01 that is $0 to $3K a year per listing.
- Average price
- $31.01inside the $15 to $100 sweet spot
- Price range
- $8.39–$137.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #8,942 within Sweatshirts & Hoodies. It carries 1,618 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 6.5%
- Average rank
- #8,942in Sweatshirts & Hoodies
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,618per listing
- Listings tracked
- 82
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top University of Illinois products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Large
- Price
- $18.42
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 5y ago

University of Illinois Official Circle Logo Unisex Adult T-Shirt Navy X-Large
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 5y ago

University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Medium
- Price
- $18.52
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 5y ago

University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Small
- Price
- $17.77
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 5y ago

UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy
- Price
- $28.76
- Rating
- 4.6/5
- Reviews
- 2,598
- Age
- 5y ago
Trending
estimated 90-day click momentum
UGP Campus Apparel AS03 - Illinois Fighting Illini Arch Logo T-Shirt - 2X-Large - Navy
- Price
- $26.10
- Rating
- 4.6/5
- Reviews
- 4,121
- Age
- 5y ago

UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy
- Price
- $51.42
- Rating
- 4.6/5
- Reviews
- 2,932
- Age
- 5y ago

UGP Campus Apparel AP07 - Illinois Fighting Illini Primary Logo LC EMB Polo - Small - Navy
- Price
- $37.91
- Rating
- 4.5/5
- Reviews
- 1,010
- Age
- 5y ago

UGP Campus Apparel AS03 - Illinois Fighting Illini Arch Logo T-Shirt - X-Large - Navy
- Price
- $25.95
- Rating
- 4.6/5
- Reviews
- 4,121
- Age
- 5y ago

UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy
- Price
- $28.76
- Rating
- 4.6/5
- Reviews
- 2,598
- Age
- 5y ago
Newest
by launch date
TeeStock Illinois T-Shirt Bold Sport State Letters Tee for Fans and Game Days
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 8mo ago

Retro Illinois Tee Vintage Illinois Orange Blue Throwback IL T-Shirt
- Price
- $16.57
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - Small - Navy
- Price
- $46.53
- Rating
- 4.6/5
- Reviews
- 2,932
- Age
- 5y ago

UGP Campus Apparel AQ07 - Illinois Fighting Illini Primary Logo LC EMB 1/4 ZIP - Large - Navy
- Price
- $56.40
- Rating
- 4.5/5
- Reviews
- 642
- Age
- 5y ago

UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy
- Price
- $51.42
- Rating
- 4.6/5
- Reviews
- 2,932
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
15
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
23%
Top 20: 62%
Open market
11%
- UGP Campus Apparel44%
- University of Illinois33%
- TeeStock6%
- Fan Frenzy Gifts3%
- Underground Printing3%
- LOGOVISION2%
- Open — no brand owns it (11 brands, 11%)
Demand
University of Illinois search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 4.3×
Search terms
Top University of Illinois search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- university of illinois42K/yr
- university of illinois apparel53K/yr
- uiuc merch13K/yr
- illinois28K/yr
- illinois shirt21K/yr
- illini32K/yr
- uiuc9K/yr
- university of illinois shirt10K/yr
- u of illinois merchandise11K/yr
- illini mens apparel23K/yr
Reviews and returns
What reviews say buyers love and hate about University of Illinois
We read the reviews and the return reasons for every product selling here.
“Fit off these hats from this seller/company is f'n atrocious”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common University of Illinois questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









