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University of Houston

Fail

Shoppers spend an estimated $29K a year here, so University of Houston is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$29K/yr150K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
32%top-5 click share · 17 brands · 16 sellers

Flapen Score

University of Houston against its category

The dotted line is the Sports & Outdoors average. Past it, University of Houston is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The University of Houston market on Amazon at a glance

Shoppers on Amazon United States searched for University of Houston 150K times last year and spent an estimated $29K. The top 5 brands take 81% of clicks. Demand peaks in Apr–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
0.7%
Market size, estimated
$29Ka year
Peak month
April5.1× the quietest month
Top search term
university of houston55K searches a year

02 · Price

A sale here is worth $27.66.

Listings sell for $27.66 on average, from $9.91 to $179.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.66 that is $0 to $3K a year per listing.

Average price
$27.66inside the $15 to $100 sweet spot
Price range
$9.91–$179.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #5,465 within T-Shirts. It carries 885 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
93%
Out of stock, average day
21.0%
Average rank
#5,465in T-Shirts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
885per listing
Listings tracked
60

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top University of Houston products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 65%

Open market

16%

  • Brand 141%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (11 brands, 16%)

Demand

University of Houston search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 5.1×

Search terms

Top University of Houston search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • university of houston55K/yr
  • university of houston shirt31K/yr
  • university of houston merch12K/yr
  • university of houston decorations5K/yr
  • uh shirt5K/yr
  • houston cougars12K/yr
  • university of houston apparel10K/yr
  • houston cougars shirt7K/yr
  • university of houston shirt women8K/yr
  • u of houston merch5K/yr

Reviews and returns

What reviews say buyers love and hate about University of Houston

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Print Quality”
2.4%of orders come back
“The only downside is that the screen print seems a little light”
A buyer, on “Print Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common University of Houston questions

Answered from the same tracked data.