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university of houston

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 34Conversion 9Competition 83Returns 66Price range 50Avg price 95Brand share 41Review moat 65Quality gap 25

Avg price

Incredible$27.66

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good885.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.91–$179.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 150K searches

According to Flapen's Amazon United States niche tracking, university of houston is a $29K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

university of houston market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$69K–$83K
units × avg price
Conversion rate
0.7%
Avg BSR
#5,465
Page quality
0%
Prime
93%
Sponsored
85%
Out of stock
21.0%
Avg brand age
50 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 65%

Open market

16%

  • LOGOVISION41%
  • Barnesmith15%
  • Elite Authentics12%
  • Nudge Printing7%
  • College Flags & Banners Co.6%
  • Desert Cactus3%
  • Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 5.1×

Top university of houston search terms

  • university of houston55K/yr
  • university of houston shirt31K/yr
  • university of houston merch12K/yr
  • university of houston decorations5K/yr
  • uh shirt5K/yr
  • houston cougars12K/yr
  • university of houston apparel10K/yr
  • houston cougars shirt7K/yr
  • university of houston shirt women8K/yr
  • u of houston merch5K/yr
All search terms

Top university of houston products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about university of houston

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Perfect Size”

Quality-Overall17%

“Great quality”

Value For Money13%

“Good deal”

Soft Feel9%

“The fabric is soft and breathable, and the fit is what youd expect from a standard unisex tee”

Color6%

“Colors are perfect”

Material Quality4%

“The material is thick”

Machine Wash Suitability4%

“easy machine washability”

Print Quality3%

“The print is clear”

Design-Overall3%

“Comfortable fan shirt with clean design”

Comfort-Overall3%

“Works well for casual wear or game days”

What buyers complain about

Print Quality25%

“The only downside is that the screen print seems a little light”

Color17%

“Cons: Limited color options”

Top return reasons

Size-Overall55%
Material Quality9%
Color6%
Length5%
Chest Fit4%
Value For Money4%
Quality-Overall3%
Defective Material/Parts2%
Sleeve Fit2%
Print Quality2%

Common questions

Is university of houston profitable to sell on Amazon United States?
The niche generates $29K/yr across 60 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (43/100).
How competitive is the university of houston niche?
17 brands and 16 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in university of houston?
Top complaints mined from reviews: Print Quality, Color. The return rate is 2.4%.
When does demand for university of houston peak?
Demand peaks in Apr–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the university of houston niche?
Listings span $9.91–$179.82; the average listing price is $27.66 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.