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University of Arizona Hat

Fail

Demand is soft, at -66.8% this quarter, so University of Arizona Hat is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$22K/yr37K searches / yr
90-day growth
-66.8%search demand this quarter
Competition
35%top-5 click share · 13 brands · 17 sellers

Flapen Score

University of Arizona Hat against its category

The dotted line is the Sports & Outdoors average. Past it, University of Arizona Hat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The University of Arizona Hat market on Amazon at a glance

Shoppers on Amazon United States searched for University of Arizona Hat 37K times last year and spent an estimated $22K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-66.8%
Conversion, latest week
2.0%
Market size, estimated
$22Ka year
Top search term
university of arizona hat17K searches a year

02 · Price

A sale here is worth $29.16.

Listings sell for $29.16 on average, from $15.05 to $44.61. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.16 that is $0 to $3K a year per listing.

Average price
$29.16inside the $15 to $100 sweet spot
Price range
$15.05–$44.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #3,774 within Clothing Accessories. It carries 329 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
23.8%
Average rank
#3,774in Clothing Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
329per listing
Listings tracked
51

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top University of Arizona Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$657$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 72%

Open market

9%

  • Branded Bills28%
  • Elite Authentics25%
  • ZHATS23%
  • USCAPE7%
  • C5 Sports5%
  • Pacific Headwear4%
  • Open — no brand owns it (7 brands, 9%)

Demand

University of Arizona Hat search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top University of Arizona Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • university of arizona hat17K/yr
  • arizona wildcats hat16K/yr
  • u of a hat4K/yr

Reviews and returns

What reviews say buyers love and hate about University of Arizona Hat

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
3.3%of orders come back
“large”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common University of Arizona Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data