Unicorn Scooter
FailShoppers spend an estimated $10K a year here, so Unicorn Scooter is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $10K/yr25K searches / yr
- 90-day growth
- +33.9%search demand this quarter
- Competition
- 46%top-5 click share · 25 brands · 36 sellers
Flapen Score
Unicorn Scooter against its category
The dotted line is the Sports & Outdoors average. Past it, Unicorn Scooter is stronger. Inside it, weaker.
Market
The Unicorn Scooter market on Amazon at a glance
Shoppers on Amazon United States searched for Unicorn Scooter 25K times last year and spent an estimated $10K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +33.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $10Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- unicorn scooter19K searches a year
02 · Price
A sale here is worth $43.74.
Listings sell for $43.74 on average, from $19.48 to $69.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $43.74 that is $0 to $4K a year per listing.
- Average price
- $43.74inside the $15 to $100 sweet spot
- Price range
- $19.48–$69.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #94 within Skates, Skateboards & Scooters. It carries 2,570 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 7.3%
- Average rank
- #94in Skates, Skateboards & Scooters
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,570per listing
- Listings tracked
- 35
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Unicorn Scooter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kids Bike Streamers| Colorful Ribbons Tassel & Unicorn | Dinosaurs Head Decoration Toys Gifts for Toddlers Kids Scooter| Bike| Bicycle| Jump Stick Unicorn Set
- Price
- $19.48
- Rating
- 4.0/5
- Reviews
- 395
- Age
- 9y ago

SUPER YOUNGSTER Adjustable Light Up Kids Unicorn Roller Skates for Girls Ages 4-6 5-8 8-12Toddlers Beginner Cat Roller Skates
- Price
- $37.49
- Rating
- 4.9/5
- Reviews
- 297
- Age
- 1y ago

Adjustable Girls Roller Skates Shining Wheels Kids Ages 4-12
- Price
- $38.73
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 1y ago

Gotrax KS1 Kids Kick Scooter 3 Wheels for Boys & Girls 2-8 Gifts
- Price
- $34.99
- Rating
- 4.6/5
- Reviews
- 3,667
- Age
- 2y ago

BELEEV Kids Scooter with LED Light-Up Wheels & Deck 3 Wheel Folding Scooter for Toddlers Girls Boys Age 3-12 Adjustable Handlebar Lean to Steer Extra Wide Wheel Kick Scooter for Children (Purple)
- Price
- $64.26
- Rating
- 4.6/5
- Reviews
- 1,079
- Age
- 2y ago
Trending
estimated 90-day click momentum
SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $53.14
- Rating
- 4.8/5
- Reviews
- 12,504
- Age
- 7y ago

Scootaheadz - Unicorn for Scooter - Micro Kickboard Accessories - Unicorn Head for Children and Toddler Ages 3 and Up - Gift for Girls - Tool Free Installation - Pink and Purple Scooter Buddy
- Price
- $26.61
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 8y ago

SUPER YOUNGSTER Adjustable Light Up Kids Unicorn Roller Skates for Girls Ages 4-6 5-8 8-12Toddlers Beginner Cat Roller Skates
- Price
- $37.49
- Rating
- 4.9/5
- Reviews
- 297
- Age
- 1y ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $52.23
- Rating
- 4.8/5
- Reviews
- 12,504
- Age
- 7y ago

Ozbozz: Flashing Scooter - Unicorn Magical Sparkles - Light-Up Wheels-Deck Adjustable Height 2 Wheel Outdoor Ride-On Foldable 100lb Limit Kids 5+
- Price
- $28.71
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Mafbeanl Remote Control Car Stunt RC Cars 360 Rotating with 2.4GHz Rechargeable Wheel Lights Toys Car Gift for Boys Girls 3 4 5 6 7 8 9 10 11 12 (Pink)
- Price
- $24.09
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 11mo ago

LEADER RIDER Scooters for Kids with Light-Up Wheels Stem and Deck Lightweight Foldable 3 Adjustable Height Scooters for Kids 3+(Pink)
- Price
- $64.99
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 11mo ago

Kick Scooter for Kids Ages 3-5 3 Wheel Self Balancing Light Up LED Wheels
- Price
- $42.90
- Rating
- 4.2/5
- Reviews
- 3,805
- Age
- 1y ago

Pink Mini 3 Wheel Scooter for Kids Lean-to-Steer with LED Light-Up Wheels Adjustable Handlebar Wide Anti-Slip Deck Smooth PU Wheels Rear Foot Brake Toddler Scooter for Ages 2+
- Price
- $30.15
- Rating
- 4.5/5
- Reviews
- 922
- Age
- 1y ago

Ozbozz: Flashing Scooter - Unicorn Magical Sparkles - Light-Up Wheels-Deck Adjustable Height 2 Wheel Outdoor Ride-On Foldable 100lb Limit Kids 5+
- Price
- $28.71
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
36
Est. top-5 brand share
52%
Top 20: 96%
Est. top-5 click share
46%
Top 20: 89%
Open market
40%
- BELEEV14%
- YongnKids12%
- SUPER YOUNGSTER10%
- METROLLER8%
- Gotrax8%
- Ozbozz8%
Demand
Unicorn Scooter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Unicorn Scooter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unicorn scooter19K/yr
- unicorn scooter for girls ages 5-85K/yr
- unicorn scooter for kids ages 3-51K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Scooter
We read the reviews and the return reasons for every product selling here.
“Broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Scooter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









