Unicorn Cup
MaybeThe top 5 brands take only 40% of clicks. But shoppers spend an estimated $36K a year here, so Unicorn Cup is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 4751
- Market size
- $36K/yr59K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 30%top-5 click share · 40 brands · 41 sellers
Flapen Score
Unicorn Cup against its category
The dotted line is the Sports & Outdoors average. Past it, Unicorn Cup is stronger. Inside it, weaker.
Market
The Unicorn Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Unicorn Cup 59K times last year and spent an estimated $36K. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $36Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- unicorn cup26K searches a year
02 · Price
A sale here is worth $16.36.
Listings sell for $16.36 on average, from $4.07 to $34.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.36 that is $0 to $2K a year per listing.
- Average price
- $16.36inside the $15 to $100 sweet spot
- Price range
- $4.07–$34.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,579 within Sports Water Bottles. It carries 2,147 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #1,579in Sports Water Bottles
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,147per listing
- Listings tracked
- 55
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Unicorn Cup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glad for Kids Unicorn Paper Cups White with Colorful Unicorn Design 9 Ounce Soak-Proof Paper Cups for Kids Heavy Duty for Everyday Use Perfect for Playdates and Parties 20 Count
- Price
- $4.07
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 6y ago

Funnymoom 60 Pack Unicorn Cups 12 oz Disposable Clear Plastic Unicornio Rainbow Drinking Cups for Unicorn Birthday Party Decorations Supplies
- Price
- $16.90
- Rating
- 4.8/5
- Reviews
- 294
- Age
- 1y ago

Ntswasd Girls Insulated Water Bottle with Covered Pop-Up Straw 16 oz Kids Cups with Stainless Steel Leak Proof for School PinkUnicorn
- Price
- $11.22
- Rating
- 4.8/5
- Reviews
- 699
- Age
- 1y ago

FZR Legend 24 Pack Unicorn Party Favors Cups with Straws 16OZ Reusable Plastic Cups with Lids for Kids Unicorn Goodie Bags Birthday Party Decorations Supplies Stuffers
- Price
- $26.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago

Boao 36 Sets Unicorn Party Cups with Lids and Paper Straws 14 oz Unicorn Birthday Party Supplies Favors Disposable Clear Plastic Cups Bulk
- Price
- $19.66
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fun Express 16 oz. Unicorn Party Plastic Straw Cup with Lid & Straw - 12 Ct.
- Price
- $10.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

17oz Unicorn Kids Water Bottle Total My Style Toddler Spout Cover and Carry Handle Design Lid Leak Proof BPA free Cup for Girls Ages 3+ Dishwasher Safe for Sports School Travel with Silicon Straw
- Price
- $12.17
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

rockpapa 14 oz Kids Insulated Water BottleStainless Steel Toddler Cups with Straws BPA Free Leak-Proof Kids Water Bottle for School Boys& Girls (Pink Unicorn)
- Price
- $11.08
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 1y ago

FZR Legend 24 Pack Unicorn Party Favors Cups with Straws 16OZ Reusable Plastic Cups with Lids for Kids Unicorn Goodie Bags Birthday Party Decorations Supplies Stuffers
- Price
- $26.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago

Glad for Kids Unicorn Paper Cups White with Colorful Unicorn Design 9 Ounce Soak-Proof Paper Cups for Kids Heavy Duty for Everyday Use Perfect for Playdates and Parties 20 Count
- Price
- $4.07
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 6y ago
Newest
by launch date
FZR Legend 24 Pack Unicorn Party Favors Cups with Straws 16OZ Reusable Plastic Cups with Lids for Kids Unicorn Goodie Bags Birthday Party Decorations Supplies Stuffers
- Price
- $26.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago

Glad for Kids Unicorn Paper Mini Snack Bowls Lids Not Included - Heavy Duty Disposable Snack Cups with Unicorn Print No Lids Included 6 Ounce 20 Count
- Price
- $4.25
- Rating
- 4.8/5
- Reviews
- 686
- Age
- 11mo ago

Ello Oasis 14oz Stainless Steel Toddler Tumbler with Handle & Retracting Straw 100% Leakproof Double-Wall Vacuum Insulated Kids Water Bottle for School BPA Free Dishwasher Safe Unicorns
- Price
- $20.59
- Rating
- 4.1/5
- Reviews
- 543
- Age
- 11mo ago

17oz Unicorn Kids Water Bottle Total My Style Toddler Spout Cover and Carry Handle Design Lid Leak Proof BPA free Cup for Girls Ages 3+ Dishwasher Safe for Sports School Travel with Silicon Straw
- Price
- $12.17
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

SANDJEST Unicorn Tumbler 20oz with Handle and Silicone Straw Lid for Kid Insulated Stainless Steel Cup Gift for Kids Girls Gifts Idea for Birthday Christmas Back to School
- Price
- $21.24
- Rating
- 4.0/5
- Reviews
- 224
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
40 falling
Sellers
41
Est. top-5 brand share
40%
Top 20: 82%
Est. top-5 click share
30%
Top 20: 64%
Open market
54%
- Glad16%
- SANDJEST7%
- Home Tune6%
- Zak Designs6%
- Funnymoom6%
- Ntswasd6%
Demand
Unicorn Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Unicorn Cup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unicorn cup26K/yr
- unicorn cups19K/yr
- unicorn tumbler9K/yr
- unicorn sippy cup3K/yr
- unicorn cups for girls3K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Cup
We read the reviews and the return reasons for every product selling here.
“Definitely NOT leakproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Cup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









