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Underwater Boat Lights

Fail

Buyers convert on only 0.5% of searches, so Underwater Boat Lights is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$93K/yr123K searches / yr
90-day growth
+39.2%search demand this quarter
Competition
50%top-5 click share · 15 brands · 76 sellers

Flapen Score

Underwater Boat Lights against its category

The dotted line is the Sports & Outdoors average. Past it, Underwater Boat Lights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underwater Boat Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Underwater Boat Lights 123K times last year and spent an estimated $93K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+39.2%
Conversion, latest week
0.5%
Market size, estimated
$93Ka year
Peak month
July2.4× the quietest month
Top search term
underwater boat lights40K searches a year

02 · Price

A sale here is worth $142.75.

Listings sell for $142.75 on average, from $11.08 to $383.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $142.75 that is $0 to $14K a year per listing.

Average price
$142.75above the $15 to $100 sweet spot
Price range
$11.08–$383.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #125 within Electrical Equipment. It carries 170 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
5.6%
Average rank
#125in Electrical Equipment
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
170per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Underwater Boat Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

76

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

16%

  • Brand 123%
  • Brand 217%
  • Brand 315%
  • Brand 413%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (9 brands, 16%)

Demand

Underwater Boat Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Underwater Boat Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underwater boat lights40K/yr
  • boat underwater lights24K/yr
  • underwater lights for boat16K/yr
  • under water lights for boat15K/yr
  • marine underwater lights6K/yr
  • underwater marine lights5K/yr
  • underwater boat light4K/yr
  • underwater boat lights saltwater4K/yr
  • underwater boat lights no drilling4K/yr
  • underwater led lights for boat4K/yr

Reviews and returns

What reviews say buyers love and hate about Underwater Boat Lights

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
2.8%of orders come back
“Didn't last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Underwater Boat Lights questions

Answered from the same tracked data.