Under Desk Stepper
FailShoppers spend an estimated $63K a year here, so Under Desk Stepper is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $63K/yr53K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 42 sellers
Flapen Score
Under Desk Stepper against its category
The dotted line is the Sports & Outdoors average. Past it, Under Desk Stepper is stronger. Inside it, weaker.
Market
The Under Desk Stepper market on Amazon at a glance
Shoppers on Amazon United States searched for Under Desk Stepper 53K times last year and spent an estimated $63K. The top 5 brands take 50% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $63Ka year
- Top search term
- under desk stepper35K searches a year
02 · Price
A sale here is worth $61.27.
Listings sell for $61.27 on average, from $15.79 to $166.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $61.27 that is $0 to $6K a year per listing.
- Average price
- $61.27inside the $15 to $100 sweet spot
- Price range
- $15.79–$166.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #48 within Cardio Training. It carries 3,921 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #48in Cardio Training
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,921per listing
- Listings tracked
- 36
04 · Newcomers
10 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Under Desk Stepper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
42
Top-5 brand share
50%
Top 20: 99%
Top-5 click share
40%
Top 20: 85%
Open market
43%
- Brand 112%
- Brand 212%
- Brand 312%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Under Desk Stepper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Under Desk Stepper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- under desk stepper35K/yr
- desk stepper for office under desk8K/yr
- stepper for under desk5K/yr
- under the desk stepper4K/yr
- cubicle workout equipment2K/yr
Reviews and returns
What reviews say buyers love and hate about Under Desk Stepper
We read the reviews and the return reasons for every product selling here.
“Incredibly noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Desk Stepper questions
Answered from the same tracked data.