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Unc Shirt

Fail

Demand is soft, at -41.7% this quarter, so Unc Shirt is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$68K/yr97K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
43%top-5 click share · 27 brands · 63 sellers

Flapen Score

Unc Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Unc Shirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unc Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Unc Shirt 97K times last year and spent an estimated $68K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
2.4%
Market size, estimated
$68Ka year
Peak month
December10.4× the quietest month
Top search term
tarheels apparel men18K searches a year

02 · Price

A sale here is worth $28.84.

Listings sell for $28.84 on average, from $12.49 to $153.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.84 that is $0 to $3K a year per listing.

Average price
$28.84inside the $15 to $100 sweet spot
Price range
$12.49–$153.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #6,171 within Clothing Accessories. It carries 1,429 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
87%
Out of stock, average day
8.8%
Average rank
#6,171in Clothing Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,429per listing
Listings tracked
45

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Unc Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

63

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

43%

Top 20: 76%

Open market

31%

  • Brand 133%
  • Brand 215%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Unc Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Unc Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tarheels apparel men18K/yr
  • north carolina tar heels7K/yr
  • unc basketball13K/yr
  • unc apparel7K/yr
  • tarheel4K/yr
  • tarheels6K/yr
  • unc gear6K/yr
  • unc gifts for men7K/yr
  • tar heel5K/yr
  • carolina tarheels apparel14K/yr

Reviews and returns

What reviews say buyers love and hate about Unc Shirt

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Poor quality product with surface defects”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Unc Shirt questions

Answered from the same tracked data.