unc shirt
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.84avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$12.49–$153.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,429.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 97K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, unc shirt is a $68K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
unc shirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #6,171
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 89%
- Out of stock
- 8.8%
- Avg brand age
- 55 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
63
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
43%
Top 20: 76%
Open market
31%
- TCK33%
- WILSON15%
- Snuggie9%
- Wes and Willy5%
- Smack Apparel4%
- The Game3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.4×
Top unc shirt search terms
- tarheels apparel men18K/yr
- north carolina tar heels7K/yr
- unc basketball13K/yr
- unc apparel7K/yr
- tarheel4K/yr
- tarheels6K/yr
- unc gear6K/yr
- unc gifts for men7K/yr
- tar heel5K/yr
- carolina tarheels apparel14K/yr
Top unc shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Large)
TCK$17.774.8★1,621 rev
Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate
Snuggie$39.674.5★40 rev
Wilson Sporting Goods Wilson NCAA Final Four Edition Basketball Official - 29.5 WTB1233
WILSON$24.214.7★9,680 rev
North Carolina Tar Heels Socks Vintage Soft Cotton Sock with Stripes NCAA Licensed | Carolina Blue & White - UNC | College Fan Gameday Apparel for Men & Women | Mens & Womens (Large)
TCK$18.034.8★255 rev
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Medium)
TCK$17.884.8★1,621 rev
Newest
by launch date
Montana West UNC Sling Bag Quilted Crossbody Bags for Women/Men UNC Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UNC018LBL
Montana West$40.4544 rev
Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate
Snuggie$39.6740 rev
FOCO NCAA Unisex-Adult Officially Licensed Color Block Primary Logo Sherpa Lined Moccasin Slippers (North Carolina Tar Heels US Footwear Size System Adult Men Numeric Range Medium 5 6)
FOCO$19.85126 rev
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Large)
TCK$17.771,621 rev
UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Medium)
TCK$17.881,621 rev
Trending
90-day click momentumMontana West UNC Sling Bag Quilted Crossbody Bags for Women/Men UNC Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UNC018LBL
Montana West$40.454.6★
Wilson Sporting Goods Wilson NCAA Final Four Edition Basketball Official - 29.5 WTB1233
WILSON$24.214.7★
Wes and Willy NCAA Mens Hawaiian Floral Button Down Shirt North Carolina Tarheels NC Blue XXL
Wes and Willy$47.774.6★
COOFANDY Mens Button Down Shirt Summer Beach Shirt Short Sleeve Untucked Shirt Dark Blue
COOFANDY$25.994.3★
City of Champions T-Shirt for North Carolina College Fans (SM-5XL) (Carolina Blue Short Sleeve XX-Large)
Smack Apparel$25.124.8★
What buyers say about unc shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“great price”
“not too tight”
“Great grip and feel makes it easy to handle”
“Very comfy”
“Exactly as pictured”
“good surface for indoor game”
“The material is soft and comfortable”
“feels durable”
“Soft cushy cotton seems good quality”
What buyers complain about
“Poor quality product with surface defects”
“also I ordered wrong size”
“Leaked Air”
“Thin”
“Grip could be better”
“Wont hold air after light use”
“Cheap material”
“Sent me a used ball”
“It was very flimsy and it shed”
“Not as good as it looks in the image”
Top return reasons
Common questions
- Is unc shirt profitable to sell on Amazon United States?
- The niche generates $68K/yr across 45 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the unc shirt niche?
- 27 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in unc shirt?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leak-Proof. The return rate is 1.8%.
- When does demand for unc shirt peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.4× the quietest.
- What does it cost to enter the unc shirt niche?
- Listings span $12.49–$153.32; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 1,429 reviews — the moat a new listing must climb.