Umbrella Hat
PassUmbrella Hat scores 70 out of 100, a Pass. Shoppers spend an estimated $390K a year here, search demand grew +135.8% this quarter, and an estimated 3.6% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 8,101 Sports & Outdoors niches · +23 vs the category median of 4770
- Market size
- $390K/yr840K searches / yr
- 90-day growth
- +135.8%search demand this quarter
- Competition
- 38%top-5 click share · 29 brands · 35 sellers
Flapen Score
Umbrella Hat against its category
The dotted line is the Sports & Outdoors average. Past it, Umbrella Hat is stronger. Inside it, weaker.
Market
The Umbrella Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Umbrella Hat 840K times last year and spent an estimated $390K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +135.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.
- Searches, last 12 months
- 840K
- Growth, 90 days vs prior 90
- +135.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $390Ka year
- Peak month
- June5.5× the quietest month
- Top search term
- umbrella hat447K searches a year
02 · Price
A sale here is worth $16.22.
Listings sell for $16.22 on average, from $7.39 to $38.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $16.22 that is $8K to $12K a year per listing.
- Average price
- $16.22inside the $15 to $100 sweet spot
- Price range
- $7.39–$38.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #447 within Accessories. It carries 900 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #447in Accessories
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 900per listing
- Listings tracked
- 51
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Umbrella Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
35
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
38%
Top 20: 75%
Open market
46%
- Brand 112%
- Brand 210%
- Brand 310%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
Umbrella Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×
Search terms
Top Umbrella Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- umbrella hat447K/yr
- umbrella hats for adults129K/yr
- umbrella hats for women40K/yr
- umbrella hats36K/yr
- head umbrella hat33K/yr
- hat umbrella27K/yr
- head umbrella28K/yr
- hat umbrella for adults22K/yr
- umbrella hats for men13K/yr
- um rella hat14K/yr
Reviews and returns
What reviews say buyers love and hate about Umbrella Hat
We read the reviews and the return reasons for every product selling here.
“Fit is tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umbrella Hat questions
Answered from the same tracked data.