umbrella hat
Worth a lookShows demand growing +135.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.8%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$7.39–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good899.82avg incumbent reviews — the moat a new listing must climb
Market size
Good$390K$390K/yr · 840K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, umbrella hat is a $390K/yr Amazon United States market (840K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
umbrella hat market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $406K–$487K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #447
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
35
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
38%
Top 20: 75%
Open market
46%
- NEW-Vi12%
- Bocampty10%
- KOOLSOLY10%
- XIDIAK9%
- Printwoo6%
- Berlune6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +135.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×
Top umbrella hat search terms
- umbrella hat447K/yr
- umbrella hats for adults129K/yr
- umbrella hats for women40K/yr
- umbrella hats36K/yr
- head umbrella hat33K/yr
- hat umbrella27K/yr
- head umbrella28K/yr
- hat umbrella for adults22K/yr
- umbrella hats for men13K/yr
- um rella hat14K/yr
Top umbrella hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outdoor Sun Hat for Men with 50+ UPF Protection Safari Cap Wide Brim Fishing Hat with Neck Flap for Dad Rose Red
KOOLSOLY$12.614.6★4,296 rev
NEW-Vi Fishing Umbrella Hat Folding Sun Rain Cap Adjustable Multifunction Outdoor Headwear
NEW-Vi$9.964.2★2,390 rev
Bocampty Umbrella Hat 37 inch Fishing Hat Hands Free Foldable UV Protection Umbrella Cap Adjustable Headwear for Fishing Golf Camping Beach Gardening Sunshade Outdoor
Bocampty$8.554.0★1,062 rev
Solar Powered Fan Hat for Men Women Wide Brim Hat with 2 Fans UPF 50+ Outdoor Fishing Beach Sun Hat Khaki
Printwoo$38.624.1★66 rev
Berlune Sun Hat with 2 Solar Fan Wide Brim Fishing Bucket Hat USB & Solar for Men Women UPF 50+ Cooling for Fishing Beach(Black 5.9 Inch Brim)
Berlune$25.874.0★454 rev
Newest
by launch dateSolar Powered Fan Hat for Men Women Wide Brim Hat with 2 Fans UPF 50+ Outdoor Fishing Beach Sun Hat Khaki
Printwoo$38.6266 rev
Solar Panel Powered Fan Built in Wide Brim Outdoor Fishing Hat USB Solar Charging 2-in-1 UPF 50+ Wide Brim Sun Hat for Camping Hiking Beach Summer Safari Black
KOSIMI$27.95126 rev
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing Essentials for Camping Hiking Beach Summer Safari (Gray Camo)
XIDIAK$29.55142 rev
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing Essentials for Camping Hiking Beach Summer Safari (Black)
XIDIAK$27.60142 rev
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing Essentials for Camping Hiking Beach Summer Safari (Khaki)
XIDIAK$31.18142 rev
Trending
90-day click momentumBerlune Sun Hat with 2 Solar Fan Wide Brim Fishing Bucket Hat USB & Solar for Men Women UPF 50+ Cooling for Fishing Beach(Black 5.9 Inch Brim)
Berlune$25.874.0★
Solar Powered Fan Hat for Men Women Wide Brim Hat with 2 Fans UPF 50+ Outdoor Fishing Beach Sun Hat Khaki
Printwoo$38.624.1★
Solar Panel Powered Fan Built in Wide Brim Outdoor Fishing Hat USB Solar Charging 2-in-1 UPF 50+ Wide Brim Sun Hat for Camping Hiking Beach Summer Safari Black
KOSIMI$27.953.5★
Solar Fan Hat Solar Powered Fan Hat for Men Women Wide Brim Sun Hat with 2 Solars Fan 2-in-1 Hands-Free Hats Fans (Black)
AUJ$25.663.4★
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing Essentials for Camping Hiking Beach Summer Safari (Gray Camo)
XIDIAK$29.553.2★
What buyers say about umbrella hat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Fits great”
“Awesome for summer”
“Good price”
“Very comfortable”
“The hat is relatively lightweight”
“exactly what I wanted”
“Perfect for the summer heat”
“effective”
“easy to wear”
What buyers complain about
“Fit is tight”
“its not very well made”
“broke shortly after”
“Fan too heavy”
“wont charge anymore not sure why”
“Noisy”
“Really weak too”
“hard to access”
“Not very comfy”
“Overpriced by atleast 1,000% Don't waste 25 cents on this”
Top return reasons
Common questions
- Is umbrella hat profitable to sell on Amazon United States?
- The niche generates $390K/yr across 51 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +135.8%. Flapen's verdict: Worth a look (70/100).
- How competitive is the umbrella hat niche?
- 29 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in umbrella hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.6%.
- When does demand for umbrella hat peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.5× the quietest.
- What does it cost to enter the umbrella hat niche?
- Listings span $7.39–$38.62; the average listing price is $16.22 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.