Umbrella Hat

Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +135.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.

Searches, last 12 months

840K

Growth, 90 days vs prior 90

+135.8%

Conversion, latest week

2.9%

Market size, estimated

$390Ka year

Peak month

June5.5× the quietest month

Top search term

umbrella hat447K searches a year

Listings sell for $16.22 on average, from $7.39 to $38.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $16.22 that is $8K to $12K a year per listing.

Average price

$16.22inside the $15 to $100 sweet spot

Price range

$7.39–$38.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

3.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #447 within Accessories. It carries 900 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#447in Accessories

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

900per listing

Listings tracked

51

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months