Umbrella Flask

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

+31.4%

Conversion, latest week

4.7%

Market size, estimated

$199Ka year

Peak month

November3.8× the quietest month

Top search term

anything but a cup103K searches a year

Listings sell for $14.62 on average, from $9.67 to $28.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.62 that is $4K to $7K a year per listing.

Average price

$14.62under the $15 to $100 sweet spot

Price range

$9.67–$28.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

3.1%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #195 within Sports Water Bottles. It carries 1,729 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#195in Sports Water Bottles

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,729per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months