Is umbrella flask profitable to sell on Amazon United States?

The niche generates $199K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Skip it (45/100).

How competitive is the umbrella flask niche?

12 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in umbrella flask?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 3.1%.

When does demand for umbrella flask peak?

Demand peaks in May–Nov; the busiest month runs 3.8× the quietest.

What does it cost to enter the umbrella flask niche?

Listings span $9.67–$28.85; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.

umbrella flask

Skip it

A concentrated shelf (top 5 take 68% of clicks) — this niche doesn't clear our bar today.

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Price range

Good$9.67–$28.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay1,729.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$199K

$199K/yr · 287K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, umbrella flask is a $199K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Nov. Verdict: Skip it — 45/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

umbrella flask market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $146K–$183K; units × avg price
Conversion rate: 4.7%
Avg BSR: #195
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 8.0%
Avg brand age: 46 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

GoPong70%
Jokel8%
Potchen4%
Soleil Mignon3%
REFARICO3%
Dulcii2%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.

Peak months: May, Nov · busiest ÷ quietest = 3.8×

Open Trend

Top umbrella flask search terms

anything but a cup103K/yr +23.8%0.8% conv.
anything but a cup to drink out of61K/yr +22.8%0.7% conv.
sunscreen flask27K/yr +49.9%8.9% conv.
umbrella flask23K/yr +46.9%5.4% conv.
sunscreen flasks for hidden liquor11K/yr +65.1%8.8% conv.
hairbrush flask7K/yr +55.0%3.6% conv.
umbrella flasks for hidden liquor8K/yr +21.1%5.9% conv.
anything but a cup party ideas7K/yr +29.4%0.2% conv.
anything but a cup party5K/yr +87.0%0.1% conv.
hair brush flask6K/yr +43.5%3.6% conv.

All search terms

Top umbrella flask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoPong Sport Bottle Sunscreen Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks - Secret Liquor Containers for Beaches Cruises and Sports Events Includes Funnel & Spout

GoPong$11.474.7★5,001 rev

GoPong Rain or Shine Umbrella Flask 2 Pack (24 oz Total) - Hidden Alcohol Travel Flasks - Secret Liquor Containers for Theme Parks Cruises and Sports Events Includes Funnel & Spout

GoPong$12.744.7★5,919 rev

GoPong Party Brush Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks Secret Liquor Containers for Beaches Cruises and Sports Events Includes Funnel & Spout

GoPong$18.264.6★1,784 rev

Classy Wino Sunscreen Flask 2-Pack (10 oz Each) Hidden Alcohol Container | Discreet Liquor-Disguise Bottle for Cruises Festivals & Concerts | Includes Leakproof Seals & EZ Pour Spout

Jokel$9.914.6★2,332 rev

GoPong Aluminum Spray Bottle Sunscreen Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks Secret Liquor Containers for Beaches Cruises and Sports Events Includes Funnel & Spout

GoPong$12.674.7★932 rev

Newest

by launch date

16 Oz Glass Coffee Pot Mug Mini Coffee Pot Cup Novelty Heatproof Large Capacity Clear Cup with Handle & Spill Proof Lid Comes Straw & Coasters Talk About for Coffee Lovers & Office Desk

LQKQYHCTA$18.27136 rev

8mo ago

Potchen 2l/70oz Liquor Drink Dispensers Fire Extinguisher with 12 Cups Firefighter Firetruck Party Supplies Anything But a Cup Party Decoration Beverage Alcohol Dispenser Pump Gifts for Man Father Day

Potchen$28.8510 rev

11mo ago

Umbrella Flask 2 Pack (28 oz Total) Hidden Flasks for Liquor for Women Cruise Alcohol Smuggling Kit with Funnel Spout & Safety Stickers For Concert Sports Events

REFARICO$12.5071 rev

1y ago

GoPong Party Brush Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks for Women and Men Secret Liquor Containers for Concerts Cruises and Sports Events Includes Funnel & Spout

GoPong$18.431,784 rev

1y ago

Tmango Camera Lens Coffee Mug with Clear Lid and Spoon Lightweight Lens Cup Replica Gift for Photographers

Tmango$10.29337 rev

2y ago

What buyers say about umbrella flask

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof18%

“Doesnt leak”

Gifting Purpose15%

“Great gift idea”

Ease Of Use13%

“Easy to use”

Quality-Overall10%

“Good quality”

Advertised Vs Actual Product7%

“Exactly like pictures”

Size-Overall6%

“Nice size”

Efficiency6%

“gets the job done”

Value For Money4%

“Worth it”

Portability4%

“Very nice easy to carry around”

Storage Capacity3%

“Easy to store in a purse”

What buyers complain about

Size-Overall30%

“Long”

Leak-Proof26%

“bottles leaked”

Functionality-Overall5%

“Not great— Didnt work well—lots of extra air”

Ease Of Cleaning4%

“Only downside, hard to wash and retained the taste of the alcohol I had in it”

Advertised Vs Actual Product3%

“disappointing nonetheless, especially since it is advertised as coming with one”

Value For Money3%

“didn't end up saving any money on drinks”

Durability2%

“Broke first use”

Sharpness2%

“sharp edged”

Ease Of Use2%

“Very hard to fill”

Quality-Overall2%

“Cheaply made”

Top return reasons

Size-Overall53%

Leak-Proof11%

Advertised Vs Actual Product9%

Value For Money6%

Quality-Overall4%

Functionality-Overall4%

Product Condition2%

Material Quality2%

Smell1%

Design-Overall1%

Common questions

Is umbrella flask profitable to sell on Amazon United States?: The niche generates $199K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Skip it (45/100).
How competitive is the umbrella flask niche?: 12 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in umbrella flask?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 3.1%.
When does demand for umbrella flask peak?: Demand peaks in May–Nov; the busiest month runs 3.8× the quietest.
What does it cost to enter the umbrella flask niche?: Listings span $9.67–$28.85; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.