umass amherst apparel
Worth a lookShows a sweet-spot price point ($23.75 avg), but a small market ($34K/yr) keeps it on the watch list.
Avg price
Incredible$23.75avg listing price — sweet spot $15–$100
Review moat
Great138.62avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.89–$41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.3%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, umass amherst apparel is a $34K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
umass amherst apparel market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$36K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #9,251
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 82%
- Out of stock
- 0.3%
- Avg brand age
- 49 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
7
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
4%
- LOGOVISION39%
- Desert Cactus23%
- License Champs13%
- Elite Authentics10%
- UMASS7%
- College Flags & Banners Co.4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.3% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 3.8×
Top umass amherst apparel search terms
- umass amherst apparel27K/yr
- umass amherst13K/yr
- umass amherst merch5K/yr
- umass7K/yr
- umass amherst sweatshirt6K/yr
- umass amherst t-shirts2K/yr
Top umass amherst apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
University of Massachusetts Official Minutemen Logo Unisex Adult T Shirt Garnet Medium
LOGOVISION$17.644.2★4 rev
Desert Cactus University of Massachusetts Baseball Hat UMass Amherst Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A) Red
Desert Cactus$29.384.6★16 rev
University of Massachusetts Official Stacked Unisex Adult T Shirt Garnet Large
LOGOVISION$18.064.3★7 rev
University of Massachusetts Official Distressed Primary Logo Unisex Adult T Shirt Distressed Primary Logo Medium
LOGOVISION$18.604.3★108 rev
UMASS Pennant Full Size Felt
College Flags & Banners Co.$12.854.6★77 rev
Newest
by launch date
Desert Cactus University of Massachusetts Disposable Napkins UMass Amherst 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)
Desert Cactus$9.8910 rev
LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White Large
LOGOVISION$18.76130 rev
LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White 2X-Large
LOGOVISION$17.44130 rev
LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White Small
LOGOVISION$19.41130 rev
UMASS Pullover Hoodie
UMASS$28.783 rev
Trending
90-day click momentumLOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White 2X-Large
LOGOVISION$17.444.4★
University of Massachusetts Official Minutemen Logo Unisex Adult T Shirt Garnet Medium
LOGOVISION$17.644.2★
Desert Cactus University of Massachusetts Baseball Hat UMass Amherst Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A) Red
Desert Cactus$29.384.6★
Desert Cactus University of Massachusetts Disposable Napkins UMass Amherst 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)
Desert Cactus$9.894.2★
University of Massachusetts Official Stacked Unisex Adult T Shirt Garnet Large
LOGOVISION$18.064.3★
What buyers say about umass amherst apparel
What buyers praise and complain about, mined from review topics.What buyers love
“The design is printed nicely, with sharp details, and bold colors”
“Overall, these napkins look great and get the details right”
“But, for fan merch it is not a bad deal”
“The colors for Umass Amherst were perfect - this is important if you are using these for a formal University function”
“The 13-inch square size is just right”
“It's that good soft, not stiff, tshirt material that I love”
“Perfect for any occasion where you want to celebrate being part of the UMass community”
“the 2-ply thickness feels sturdy without being bulky”
“They hold up well”
What buyers complain about
“the logo is printed crooked on the sweatshirt”
“Odds are, you have had this kind of smaller and more colorful party napkin in the past, and these are no different”
“They are thin”
“hate the quality”
“feel a bit rougher on your hands or mouth. or whatever you need to clean up”
Top return reasons
Common questions
- Is umass amherst apparel profitable to sell on Amazon United States?
- The niche generates $34K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +74.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the umass amherst apparel niche?
- 8 brands and 7 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in umass amherst apparel?
- Top complaints mined from reviews: Print Quality, Size-Overall, Thickness. The return rate is 2.7%.
- When does demand for umass amherst apparel peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the umass amherst apparel niche?
- Listings span $9.89–$41.98; the average listing price is $23.75 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.