U of M Womens Apparel

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-61.9%

Conversion, latest week

1.9%

Market size, estimated

$14Ka year

Peak month

September20.4× the quietest month

Top search term

university of michigan apparel women6K searches a year

Listings sell for $22.30 on average, from $16.04 to $31.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $22.30 that is $0 to $2K a year per listing.

Average price

$22.30inside the $15 to $100 sweet spot

Price range

$16.04–$31.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #49,091 within T-Shirts. It carries 231 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#49,091in T-Shirts

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

231per listing

Listings tracked

34

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months