u of m womens apparel
Skip itSoft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$16.04–$31.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.30avg listing price — sweet spot $15–$100
Review moat
Great230.94avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 34K searches
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, u of m womens apparel is a $14K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
u of m womens apparel market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$11K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #49,091
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 5.4%
- Avg brand age
- 43 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
9
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
9%
- LOGOVISION37%
- UGP Campus Apparel32%
- Hilinker15%
- Campus Lab3%
- Avanova2%
- Funny Michigan Tee2%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -61.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.4×
Top u of m womens apparel search terms
- university of michigan apparel women6K/yr
- michigan shirt women4K/yr
- womens michigan shirt5K/yr
- u of m womens apparel19K/yr
- michigan wolverines shirts for women177/yr
Top u of m womens apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$19.624.6★231 rev
Hilinker Womens Long Sleeve Tops Graphic Tee Casual Loose Crew Neck T Shirts Grey Michigan X-Large
Hilinker$20.374.3★253 rev
UGP Campus Apparel LS04 - Michigan Wolverines Distressed Circle Logo Womens T-Shirt - Small - Navy
UGP Campus Apparel$23.354.4★128 rev
LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
LOGOVISION$19.524.6★242 rev
UGP Campus Apparel LL03 - Michigan Wolverines Arch Logo Womens Long Sleeve - Medium - Navy
UGP Campus Apparel$30.844.5★147 rev
Newest
by launch date
LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Small
LOGOVISION$19.7014 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$19.62231 rev
LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
LOGOVISION$19.52242 rev
LOGOVISION University of Michigan Mascot Unisex Adult T Shirt White Large
LOGOVISION$19.3111 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.58231 rev
Trending
90-day click momentum
Avanova Women Michigan Graphic V Neck Sweatshirt Drop Shoulder Fall Pullover Top Grey Mi Small
Avanova$31.724.4★
UGP Campus Apparel LS03 - Michigan Wolverines Arch Logo Womens T-Shirt - Large - Navy
UGP Campus Apparel$24.974.4★
UGP Campus Apparel LS01 - Michigan Wolverines Basic Block Womens T-Shirt - Medium - Navy
UGP Campus Apparel$23.314.2★
Michigan Girl Heart Map Shape Souvenir Gift for Women T-Shirt
CuteComfy$17.864.0★
LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
LOGOVISION$19.524.6★
What buyers say about u of m womens apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“The colors are bright”
“The material feels comfortable and durable, and the fit is exactly what I expected”
“Exactly as described”
“I love the design, too”
“Quality made shirt like the kind you get at the team store or a quality brand name”
“The cotton feels soft against the skin right out of the package”
“comfortable”
“It's lookibg good after three washes”
“The graphic is unique and the shirt and graphic colors are perfect U of M colors”
What buyers complain about
“is too tight”
“It's fairly thin”
“came out maybe a bit above averagely wrinkled”
“I was expecting better fabric quality”
“Decent, But Not Great Quality”
“overall, it doesnt stand out in terms of comfort or material”
“I should have sized up one to allow for shrinkage in the wash”
“That said, the print itself isnt super high end”
Top return reasons
Common questions
- Is u of m womens apparel profitable to sell on Amazon United States?
- The niche generates $14K/yr across 34 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -61.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the u of m womens apparel niche?
- 12 brands and 9 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in u of m womens apparel?
- Top complaints mined from reviews: Size-Overall, Thickness, Wrinkles. The return rate is 6.0% — above our launch gate.
- When does demand for u of m womens apparel peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 20.4× the quietest.
- What does it cost to enter the u of m womens apparel niche?
- Listings span $16.04–$31.72; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.