Type 1 Life Jacket

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +201.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+201.7%

Conversion, latest week

3.3%

Market size, estimated

$120Ka year

Peak month

July5.0× the quietest month

Top search term

life jackets for adults 4 pack15K searches a year

Listings sell for $76.93 on average, from $23.76 to $176.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $76.93 that is $0 to $8K a year per listing.

Average price

$76.93inside the $15 to $100 sweet spot

Price range

$23.76–$176.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

4.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #189 within Safety & Flotation Devices. It carries 1,476 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

61%

Out of stock, average day

1.1%

Average rank

#189in Safety & Flotation Devices

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,476per listing

Listings tracked

51

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months