twice album
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible96.5avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.30avg listing price — sweet spot $15–$100
Price range
Great$9.95–$82.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$175K$175K/yr · 826K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, twice album is a $175K/yr Amazon United States market (826K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
twice album market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $226K–$283K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 21.8%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
29
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- FUJUTANG43%
- KPOPBTS13%
- cokodive11%
- AAWFHRIE11%
- Generic9%
- eTel Like4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top twice album search terms
- twice441K/yr
- twice album326K/yr
- album twice27K/yr
- twice albums24K/yr
- kpop album twice8K/yr
Top twice album products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FUJUTANG Twice Baseball Jersey Tzuyu Mina Momo Sana Dahyun Chaeyoung V Neck Hip-Hop T-Shirt
FUJUTANG$20.864.7★80 rev
Twice - CANDYBONG OFFICIAL LIGHT STICK
cokodive$82.114.7★464 rev
KPOPBTS TWICE THIS IS FOR Album Gift Box Merch 55 PCS Photocards Lanyard Tape Sticker KPOP Gift Merch for Once Fans
KPOPBTS$21.414.5★12 rev
![TWICE - [BETWEEN 1&2] (Complete Ver.) Photobook + CD-R + BOX + Polaroid + Postcard + Sticker + Message Photocard + Heart Glass + Folded Poster + Photocard + 2 Pin Button Badges](https://m.media-amazon.com/images/I/41op952p0KL.jpg)
TWICE - [BETWEEN 1&2] (Complete Ver.) Photobook + CD-R + BOX + Polaroid + Postcard + Sticker + Message Photocard + Heart Glass + Folded Poster + Photocard + 2 Pin Button Badges
AAWFHRIE$31.774.8★77 rev
FUJUTANG Twice Baseball Jersey Tzuyu Mina Momo Sana Dahyun Chaeyoung V Neck Hip-Hop T-Shirt
FUJUTANG$17.794.7★80 rev
Newest
by launch date
KPOPBTS Twice This is for Album Photocards 55 PCS Photocards Kpop LOMO Card Set Gift Merch for Once Fans
KPOPBTS$9.9512 rev
KPOPBTS TWICE THIS IS FOR Album Gift Box Merch 55 PCS Photocards Lanyard Tape Sticker KPOP Gift Merch for Once Fans
KPOPBTS$21.4112 rev
KPOPBP TWICE Photocards 3PACK/180PCS Photocards Strategy Album Photo Cards DIVE Album Gift Merch Lomo Cards Set for Once Fans
KPOPBP$16.9410 rev
![TWICE - 2026 SEASONS GREETINGS Photobook [RED WHISPERS]](https://m.media-amazon.com/images/I/31bfoUfUrLL.jpg)
TWICE - 2026 SEASONS GREETINGS Photobook [RED WHISPERS]
Generic$55.356 rev
FUJUTANG Twice Baseball Jersey Tzuyu Mina Momo Sana Dahyun Chaeyoung V Neck Hip-Hop T-Shirt
FUJUTANG$20.8680 rev
Trending
90-day click momentum![TWICE 13th Mini Album With YOU-th (Glowing ver) [Between version Folded Poster + Photocard Set]](https://m.media-amazon.com/images/I/41R-sEYlH2L.jpg)
TWICE 13th Mini Album With YOU-th (Glowing ver) [Between version Folded Poster + Photocard Set]
Generic$24.274.8★
KPOPBTS TWICE THIS IS FOR Album Gift Box Merch 55 PCS Photocards Lanyard Tape Sticker KPOP Gift Merch for Once Fans
KPOPBTS$21.414.5★
KPOPBTS Twice This is for Album Photocards 55 PCS Photocards Kpop LOMO Card Set Gift Merch for Once Fans
KPOPBTS$9.954.8★
KPOPBP TWICE Photocards 3PACK/180PCS Photocards Strategy Album Photo Cards DIVE Album Gift Merch Lomo Cards Set for Once Fans
KPOPBP$16.944.5★
FUJUTANG Twice Baseball Jersey Tzuyu Mina Momo Sana Dahyun Chaeyoung V Neck Hip-Hop T-Shirt
FUJUTANG$17.794.7★
What buyers say about twice album
What buyers praise and complain about, mined from review topics.What buyers love
“The 55-piece set gives her plenty of variety”
“Worth the money”
“Works well and Bluetooth paired with the app”
“Cute little collectible”
“And also thank you for the gifts”
“The colors are vibrant”
“It works”
“The light stick worked great”
“its extremely bright”
“I appreciated seeing a wide variety of designs without excessive duplicates”
What buyers complain about
“The box and the candybong itself is all dirty and used”
“my daughter doesnt really like the color grading”
“receiving a used item at this cost is unacceptable”
“not working, not working Ive got scammed”
“Also, if your batteries are low, it will not turn on it will”
“the quality feels cheap”
“Unfortunately the cards are not printed with good quality photos”
“did not come with AAA batteries OR the photo cards”
“Its doesnt connect to the app”
“the strategy box print of the photos werent great”
Top return reasons
Common questions
- Is twice album profitable to sell on Amazon United States?
- The niche generates $175K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the twice album niche?
- 10 brands and 29 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in twice album?
- Top complaints mined from reviews: Product Condition, Color, Value For Money. The return rate is 2.5%.
- When does demand for twice album peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the twice album niche?
- Listings span $9.95–$82.11; the average listing price is $28.30 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.