Truth Or Drink

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

4.8%

Market size, estimated

$103Ka year

Peak month

December2.7× the quietest month

Top search term

truth or drink58K searches a year

Listings sell for $18.43 on average, from $9.90 to $29.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $18.43 that is $14K to $18K a year per listing.

Average price

$18.43inside the $15 to $100 sweet spot

Price range

$9.90–$29.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$18K

Returns

2.7%of orders · Amazon United States median 2.1%

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #874 within Leisure Sports & Game Room. It carries 4,460 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#874in Leisure Sports & Game Room

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,460per listing

Listings tracked

8

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months