- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $367K/yr311K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 49 sellers
Flapen Score
Truglo against its category
The dotted line is the Sports & Outdoors average. Past it, Truglo is stronger. Inside it, weaker.
Market
The Truglo market on Amazon at a glance
Shoppers on Amazon United States searched for Truglo 311K times last year and spent an estimated $367K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $367Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- glock night sights48K searches a year
02 · Price
A sale here is worth $63.69.
Listings sell for $63.69 on average, from $13.38 to $122.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $63.69 that is $6K to $16K a year per listing.
- Average price
- $63.69inside the $15 to $100 sweet spot
- Price range
- $13.38–$122.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$16K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #82 within Airsoft. It carries 1,513 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #82in Airsoft
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,513per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Truglo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
49
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Brand 179%
- Brand 28%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Truglo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Truglo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glock night sights48K/yr
- glock iron sights26K/yr
- glock front sight28K/yr
- glock 43 sights26K/yr
- glock 43x night sights23K/yr
- glock 48 sights18K/yr
- glock 19 night sights15K/yr
- glock 26 sights14K/yr
- glock 43x iron sights9K/yr
- 43x sights9K/yr
Reviews and returns
What reviews say buyers love and hate about Truglo
We read the reviews and the return reasons for every product selling here.
“Not as bright as I was expecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truglo questions
Answered from the same tracked data.









