Skip to content

Truglo

Fail

The top 5 brands take 97% of clicks, so Truglo is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$367K/yr311K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
72%top-5 click share · 7 brands · 49 sellers

Flapen Score

Truglo against its category

The dotted line is the Sports & Outdoors average. Past it, Truglo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truglo market on Amazon at a glance

Shoppers on Amazon United States searched for Truglo 311K times last year and spent an estimated $367K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
1.8%
Market size, estimated
$367Ka year
Peak month
August2.0× the quietest month
Top search term
glock night sights48K searches a year

02 · Price

A sale here is worth $63.69.

Listings sell for $63.69 on average, from $13.38 to $122.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $63.69 that is $6K to $16K a year per listing.

Average price
$63.69inside the $15 to $100 sweet spot
Price range
$13.38–$122.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #82 within Airsoft. It carries 1,513 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#82in Airsoft
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,513per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Truglo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 179%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Truglo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Truglo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glock night sights48K/yr
  • glock iron sights26K/yr
  • glock front sight28K/yr
  • glock 43 sights26K/yr
  • glock 43x night sights23K/yr
  • glock 48 sights18K/yr
  • glock 19 night sights15K/yr
  • glock 26 sights14K/yr
  • glock 43x iron sights9K/yr
  • 43x sights9K/yr

Reviews and returns

What reviews say buyers love and hate about Truglo

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Brightness/Shine/Glow”
1.1%of orders come back
“Not as bright as I was expecting”
A buyer, on “Brightness/Shine/Glow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Truglo questions

Answered from the same tracked data.