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Trophy Shelf

Fail

Buyers convert on only 1.7% of searches, so Trophy Shelf is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$186K/yr356K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
49%top-5 click share · 23 brands · 28 sellers

Flapen Score

Trophy Shelf against its category

The dotted line is the Sports & Outdoors average. Past it, Trophy Shelf is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trophy Shelf market on Amazon at a glance

Shoppers on Amazon United States searched for Trophy Shelf 356K times last year and spent an estimated $186K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
1.7%
Market size, estimated
$186Ka year
Peak month
December2.1× the quietest month
Top search term
trophy shelf159K searches a year

02 · Price

A sale here is worth $31.66.

Listings sell for $31.66 on average, from $11.51 to $89.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.66 that is $3K to $8K a year per listing.

Average price
$31.66inside the $15 to $100 sweet spot
Price range
$11.51–$89.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #321 within Trophies, Medals & Awards. It carries 1,248 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
5.7%
Average rank
#321in Trophies, Medals & Awards
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,248per listing
Listings tracked
36

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Trophy Shelf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

28

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

49%

Top 20: 81%

Open market

35%

  • Brand 123%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Trophy Shelf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Trophy Shelf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trophy shelf159K/yr
  • trophy and medal display shelf47K/yr
  • trophy shelf for wall22K/yr
  • trophy display14K/yr
  • medal and trophy display shelf11K/yr
  • medal hanger display with shelf15K/yr
  • medal display shelf9K/yr
  • trophy display shelf10K/yr
  • award shelf7K/yr
  • trophy shelf with hooks6K/yr

Reviews and returns

What reviews say buyers love and hate about Trophy Shelf

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Low quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trophy Shelf questions

Answered from the same tracked data.