Is trophy profitable to sell on Amazon United States?

The niche generates $801K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the trophy niche?

17 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in trophy?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.

When does demand for trophy peak?

Demand peaks in May; the busiest month runs 1.5× the quietest.

What does it cost to enter the trophy niche?

Listings span $5.98–$27.66; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.

trophy

Worth a look

Shows a thin review moat (367 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great367.1

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.58

avg listing price — sweet spot $15–$100

Market size

Good$801K

$801K/yr · 1.9M searches

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$5.98–$27.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, trophy is a $801K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

trophy market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $663K–$829K; units × avg price
Conversion rate: 2.5%
Avg BSR: #24
Page quality: 0%
Prime: 90%
Sponsored: 85%
Out of stock: 1.4%
Avg brand age: 34 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

32%

Rawlings30%
Crown Awards13%
Zeravica8%
WINKIO7%
Goutoports5%
Fasmov5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.5×

Open Trend

Top trophy search terms

trophy646K/yr +5.6%1.5% conv.
trophies192K/yr +31.5%1.3% conv.
awards130K/yr +16.7%0.3% conv.
awards and trophies138K/yr +23.1%0.5% conv.
trophy award170K/yr +4.3%1.3% conv.
award80K/yr +57.4%0.2% conv.
custom trophy96K/yr +15.5%0.6% conv.
funny trophy68K/yr +8.0%0.3% conv.
award trophies50K/yr +22.1%0.8% conv.
trophy cup43K/yr +9.7%1.4% conv.

All search terms

Top trophy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rawlings | Mini Gold Glove Award Trophy | Stand Included | Replica 31

Rawlings$21.854.7★574 rev

Zeravica 7.48 Gold Plastic Trophy Award with Pre-Attached 1st Place Label Small Winner Cup for Kids Sports Parties School Competitions

Zeravica$12.054.4★96 rev

WINKIO Mini Trophies 6 Pack Gold Trophy Award Plastic Trophies for Kids 4 Inch Trophy Cups Award Trophies for Party Favors Props Rewards Winning Prizes Competitions Ceremony Parties Favor

WINKIO$7.724.5★826 rev

Crown Awards Gold Cup Trophy 5 1/4 Gold Starburst Recognition Trophy with Custom Engraving 1 Pack Prime

Crown Awards$24.954.7★88 rev

Crown Awards Gold Cup Trophies with Custom Engraving 7.25 Personalized Gold Swirl Cup Achievement Trophy On Deluxe Round Base 1 Pack

Crown Awards$9.984.7★1,552 rev

Newest

by launch date

Goat Trophy 6 Handmade Champion GOAT Winner Award Funny Gag Gift

Goutoports$23.82197 rev

9mo ago

Zeravica 7.48 Gold Plastic Trophy Award with Pre-Attached 1st Place Label Small Winner Cup for Kids Sports Parties School Competitions

Zeravica$12.0596 rev

10mo ago

Exircy Plastic Gold Trophy Cup Golden Trophies Trophy Cup for Sports Footabll Competition Tournaments Party

Exircy$10.5936 rev

10mo ago

Bambluby Goat Trophy Winner Award 7 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Retirement Gift for Men Boss Coworker & Friends

Bambluby$27.66132 rev

1y ago

NIIIYTYB 1 PCS Mini Trophy Cups-Small Gold Trophies-Party Award Trophies for Sports Tournaments Competitions and Parties

NIIIYTYB$5.9876 rev

1y ago

What buyers say about trophy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Well-made”

Advertised Vs Actual Product18%

“Exactly what I ordered”

Fun/Entertainment Experience14%

“So fun”

Value For Money10%

“Its affordable”

Size-Overall8%

“Perfect size”

Material Quality4%

“Great quality considering its plastic”

Gifting Purpose4%

“I purchased the Goat Trophy Winner Award as a fun gift”

Durability3%

“it didnt break”

Weight Heavy2%

“Heavy duty”

Weight Light2%

“lightweight”

What buyers complain about

Size-Overall40%

“Bigger than I imagined it would be”

Durability13%

“Broke first day”

Quality-Overall10%

“Cheap”

Value For Money8%

“Not worth the price”

Material Quality7%

“Cheap plastic”

Weight Heavy3%

“A bit heavy”

Smell2%

“Good trophies, bad smell”

Advertised Vs Actual Product2%

“Unlike the advertisement”

Add-Ons/Attachments1%

“Base not attached well”

Defective Material/Parts1%

“Bottom piece fell off”

Top return reasons

Size-Overall58%

Quality-Overall10%

Value For Money7%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Material Quality3%

Durability2%

Color1%

Strength1%

Handle Quality1%

Common questions

Is trophy profitable to sell on Amazon United States?: The niche generates $801K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the trophy niche?: 17 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in trophy?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
When does demand for trophy peak?: Demand peaks in May; the busiest month runs 1.5× the quietest.
What does it cost to enter the trophy niche?: Listings span $5.98–$27.66; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.