Trolling Motor
FailProducts sell for $783.62 on average, outside the sweet spot, so Trolling Motor is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $8.4M/yr2.1M searches / yr
- 90-day growth
- +49.8%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 81 sellers
Flapen Score
Trolling Motor against its category
The dotted line is the Sports & Outdoors average. Past it, Trolling Motor is stronger. Inside it, weaker.
Market
The Trolling Motor market on Amazon at a glance
Shoppers on Amazon United States searched for Trolling Motor 2.1M times last year and spent an estimated $8.4M. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +49.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $8.4Ma year
- Peak month
- June3.0× the quietest month
- Top search term
- trolling motor1.1M searches a year
02 · Price
A sale here is worth $783.62.
Listings sell for $783.62 on average, from $143.09 to $2738.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $783.62 that is $196K to $392K a year per listing.
- Average price
- $783.62above the $15 to $100 sweet spot
- Price range
- $143.09–$2738.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $196K–$392K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #84 within Boat Motors. It carries 787 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 1.8%
- Average rank
- #84in Boat Motors
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 787per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Trolling Motor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Minn Kota Endura C2 Transom-Mount Electric Trolling Motor 30 Lb. Thrust 30 in. Shaft Freshwater
- Price
- $143.09
- Rating
- 4.7/5
- Reviews
- 595
- Age
- 13y ago

Newport NV-Series 36lb Thrust Trolling Motor 12V Saltwater Transom Mount Electric Motor for Kayak Canoe & Small Boat LED Battery Indicator 30 Shaft Quiet Operation
- Price
- $163.10
- Rating
- 4.6/5
- Reviews
- 6,941
- Age
- 11y ago

Minn Kota Endura C2 Transom-Mount Electric Trolling Motor 50 Lb. Thrust 36 in. Shaft Freshwater
- Price
- $230.99
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 12y ago

Minn Kota Terrova Bow-Mount Electric Trolling Motor with GPS Spot-Lock 55 Lb. Thrust 54 In. Shaft Freshwater
- Price
- $1629.74
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 3y ago

Newport NV-Series 55lb Thrust Saltwater Transom Mounted Trolling Electric Trolling Motor w/ LED Battery Indicator & 30 Shaft (23M1000203)
- Price
- $229.91
- Rating
- 4.6/5
- Reviews
- 6,941
- Age
- 12y ago
Trending
estimated 90-day click momentum
Humminbird MEGA Live TargetLock Adapter Kit for Ultrex Trolling Motors - 45/52
- Price
- $1245.24
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 4y ago

Minn Kota Endura C2 Transom-Mount Electric Trolling Motor 50 Lb. Thrust 36 in. Shaft Freshwater
- Price
- $230.99
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 12y ago

Minn Kota Edge Bow-Mount Electric Trolling Motor with Foot Pedal Control 55 Lb. Thrust 45 In. Shaft Freshwater
- Price
- $625.31
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 14y ago

Minn Kota Endura Max Transom-Mount Electric Trolling Motor 55 Lb. Thrust 42 in. Shaft Freshwater
- Price
- $324.63
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 11y ago

Minn Kota Endura C2 Transom-Mount Electric Trolling Motor 50 Lb. Thrust 42 in. Shaft Freshwater
- Price
- $198.63
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 3y ago
Newest
by launch date
55lb Thrust Trolling Motor 8 Speed Electric Outboard Motor Kayak Motor with Adjustment 6-inch Extendable Handle 30 Shaft Length LED Indicator Transom Mounted for Kayak Fishing Boat(Black)
- Price
- $186.51
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

55lb Thrust Trolling Motor 8 Speed Electric Outboard Motor Kayak Motor with Adjustment 6-inch Extendable Handle 30 Shaft Length LED Indicator Transom Mounted for Kayak Fishing Boat (White)
- Price
- $183.97
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

68LB Thrust Trolling Motor 8 Speed Electric Outboard Motor Boat Kayak Motor with 6 Adjustable Handle 30 Shaft Length & LED Indicator Transom Mounted for Kayak Fishing Boat
- Price
- $191.72
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Minn Kota Kayak Terrova Bow-Mount Electric Trolling Motor with GPS 55 Lb. Thrust 36 in. Shaft Freshwater
- Price
- $1498.11
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

Newport NT300 Electric Outboard Motor - 3HP 1300W Brushless Direct Drive for Salt and Freshwater 66-Mile Range Ultra-Quiet Hassle-Free Maintenance Portable Digital Throttle
- Price
- $1207.74
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
81
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
0%
- Minn Kota64%
- Newport Vessels23%
- BODIOO5%
- Humminbird4%
- Haswing4%
- PARKHO1%
- Open — no brand owns it (0%)
Demand
Trolling Motor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
Search terms
Top Trolling Motor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- trolling motor1.1M/yr
- minn kota trolling motor236K/yr
- electric boat motor100K/yr
- electric outboard motor88K/yr
- spot lock trolling motor101K/yr
- electric trolling motor50K/yr
- bow mount trolling motor51K/yr
- trolling motors49K/yr
- trolling motor with spot lock42K/yr
- minn kota43K/yr
Reviews and returns
What reviews say buyers love and hate about Trolling Motor
We read the reviews and the return reasons for every product selling here.
“cannot attest to durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trolling Motor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









