Skip to content

Trolling Motor

Fail

Products sell for $783.62 on average, outside the sweet spot, so Trolling Motor is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$8.4M/yr2.1M searches / yr
90-day growth
+49.8%search demand this quarter
Competition
55%top-5 click share · 6 brands · 81 sellers

Flapen Score

Trolling Motor against its category

The dotted line is the Sports & Outdoors average. Past it, Trolling Motor is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trolling Motor market on Amazon at a glance

Shoppers on Amazon United States searched for Trolling Motor 2.1M times last year and spent an estimated $8.4M. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+49.8%
Conversion, latest week
0.5%
Market size, estimated
$8.4Ma year
Peak month
June3.0× the quietest month
Top search term
trolling motor1.1M searches a year

02 · Price

A sale here is worth $783.62.

Listings sell for $783.62 on average, from $143.09 to $2738.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $783.62 that is $196K to $392K a year per listing.

Average price
$783.62above the $15 to $100 sweet spot
Price range
$143.09–$2738.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$196K–$392K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #84 within Boat Motors. It carries 787 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
1.8%
Average rank
#84in Boat Motors
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
787per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Trolling Motor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

81

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Brand 164%
  • Brand 223%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Trolling Motor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Trolling Motor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trolling motor1.1M/yr
  • minn kota trolling motor236K/yr
  • electric boat motor100K/yr
  • electric outboard motor88K/yr
  • spot lock trolling motor101K/yr
  • electric trolling motor50K/yr
  • bow mount trolling motor51K/yr
  • trolling motors49K/yr
  • trolling motor with spot lock42K/yr
  • minn kota43K/yr

Reviews and returns

What reviews say buyers love and hate about Trolling Motor

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
3.3%of orders come back
“cannot attest to durability”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trolling Motor questions

Answered from the same tracked data.