Trolling Lures
MaybeProducts sell for $30.11 on average, inside the sweet spot. But shoppers spend an estimated $67K a year here, so Trolling Lures is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 4761
- Market size
- $67K/yr129K searches / yr
- 90-day growth
- +62.3%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 71 sellers
Flapen Score
Trolling Lures against its category
The dotted line is the Sports & Outdoors average. Past it, Trolling Lures is stronger. Inside it, weaker.
Market
The Trolling Lures market on Amazon at a glance
Shoppers on Amazon United States searched for Trolling Lures 129K times last year and spent an estimated $67K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- +62.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $67Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- trolling lures31K searches a year
02 · Price
A sale here is worth $30.11.
Listings sell for $30.11 on average, from $8.47 to $123.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.11 that is $0 to $3K a year per listing.
- Average price
- $30.11inside the $15 to $100 sweet spot
- Price range
- $8.47–$123.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #385 within Lures, Baits & Attractants. It carries 387 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 3.3%
- Average rank
- #385in Lures, Baits & Attractants
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 387per listing
- Listings tracked
- 69
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Trolling Lures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yo-Zuri Crystal Minnow Deep Diver Lure Holographic Redhead 3-1/2-Inch
- Price
- $11.91
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 12y ago

Nomad Design DTX Minnow 200 Heavy Duty SNK 8 Saltwater Fishing Lure with Autotune - Deep Diving Minnow Lure Ideal for Tuna Wahoo & Mackerel Trolls 12+ Knots-Wahooligan
- Price
- $49.72
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 2y ago

Saltwater Fishing Lures 6/9inch Trolling Lures for Marlin Mahi Tuna Dolphin Shark Big Game Deep Sea Fishing Baits Squid Skirts Rigged Hooks Ocean Gear Tackle
- Price
- $35.46
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 3y ago

BANDIT LURES Walleye Deep Minnow Jerkbait Fishing Lure Fishing Accessories Dives ro 27-feet Deep 4 3/4 5/8 oz Viral Perch (BDTWBD2D73)
- Price
- $9.00
- Rating
- 4.8/5
- Reviews
- 473
- Age
- 9y ago

Deep Sea Fishing Trolling Lure for Marlin Tuna Mahi Wahoo Sailfish Saltwater Hard Lures Big Game Resin Lure for Trolling Fishing
- Price
- $24.57
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1y ago
Trending
estimated 90-day click momentum
DTX Minnow 220mm Heavy Duty Sinking 9 Wahoo and Tuna Trolling Lure
- Price
- $58.16
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 2y ago

Saltwater Fishing Lures 6/9inch Trolling Lures for Marlin Mahi Tuna Dolphin Shark Big Game Deep Sea Fishing Baits Squid Skirts Rigged Hooks Ocean Gear Tackle
- Price
- $13.03
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 3y ago

Reaper Rig Dead Bait Slow Trolling Lure (Bare) Premium Fishing Rig for Kayaks Boats & Jet Skis Realistic Swimming Action Ideal for Pelagic Species (Pink Small)
- Price
- $15.50
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 8mo ago

OCEAN CAT Teaser Chain Trolling Lure Saltwater Fishing Lure Bag with Circle Hook and Fishing Line Fully Rigged Teasers for Wahoo Tuna Marlin Mahi Mahi (#034-Mixed Color-5 pcs 6 in+9/0 Hook)
- Price
- $30.00
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 2y ago

Saltwater Fishing Lures 6/9inch Trolling Lures for Marlin Mahi Tuna Dolphin Shark Big Game Deep Sea Fishing Baits Squid Skirts Rigged Hooks Ocean Gear Tackle
- Price
- $12.71
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 3y ago
Newest
by launch date
Reaper Rig Dead Bait Slow Trolling Lure (Bare) Premium Fishing Rig for Kayaks Boats & Jet Skis Realistic Swimming Action Ideal for Pelagic Species (Pink Small)
- Price
- $15.50
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 8mo ago

Dr.Fish Deep Diving Trolling Lures 16-20ft Saltwater Hard Fishing Lures 7.3 Deep Diving Jerkbait VMC Treble Hooks Pencil Twitch Bait Heavy Duty Offshore Plugs Striper Mackerel Tuna
- Price
- $39.05
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 11mo ago

VIKETECH 12 18.5oz Stainless Saltwater Fishing Trolling Lure for Marlin Tuna Mahi Mahi Wahoo Sailfish Deep Sea Offshore Big Game Trolling Lures Included Mesh Bag (Purple 12.4in/18.5oz)
- Price
- $39.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

VIKETECH 12 18.5oz Stainless Saltwater Fishing Trolling Lure for Marlin Tuna Mahi Mahi Wahoo Sailfish Deep Sea Offshore Big Game Trolling Lures Included Mesh Bag (Pink 12.4in/18.5oz)
- Price
- $39.48
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Navicatch Saltwater Fishing Lures Fishing Jigs Fishing Spoons for Striped bass Pompano Spanish MackerelBluefish Metal Jigging Diamond Jigs Silver 3pcs. 1 2/5oz+1 4/5oz+ 2oz Premium to Choose
- Price
- $22.84
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
71
Est. top-5 brand share
53%
Top 20: 94%
Est. top-5 click share
30%
Top 20: 63%
Open market
41%
- Nomad Design15%
- Duel14%
- OROOTL9%
- BLUEWING7%
- ALICHINO7%
- Bandit Lures6%
Demand
Trolling Lures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Trolling Lures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- trolling lures31K/yr
- mahi mahi lures12K/yr
- trolling lures saltwater17K/yr
- tuna lures14K/yr
- saltwater trolling lures10K/yr
- trolling lure7K/yr
- deep diving trolling lures7K/yr
- offshore fishing lures5K/yr
- wahoo lures8K/yr
- tuna fishing gear6K/yr
Reviews and returns
What reviews say buyers love and hate about Trolling Lures
We read the reviews and the return reasons for every product selling here.
“Hooks much smaller than shown in photos. unless its a toddlers hand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trolling Lures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









