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Trolling Lures

Maybe

Products sell for $30.11 on average, inside the sweet spot. But shoppers spend an estimated $67K a year here, so Trolling Lures is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 47
Market size
$67K/yr129K searches / yr
90-day growth
+62.3%search demand this quarter
Competition
30%top-5 click share · 30 brands · 71 sellers

Flapen Score

Trolling Lures against its category

The dotted line is the Sports & Outdoors average. Past it, Trolling Lures is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trolling Lures market on Amazon at a glance

Shoppers on Amazon United States searched for Trolling Lures 129K times last year and spent an estimated $67K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+62.3%
Conversion, latest week
1.7%
Market size, estimated
$67Ka year
Peak month
July2.1× the quietest month
Top search term
trolling lures31K searches a year

02 · Price

A sale here is worth $30.11.

Listings sell for $30.11 on average, from $8.47 to $123.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.11 that is $0 to $3K a year per listing.

Average price
$30.11inside the $15 to $100 sweet spot
Price range
$8.47–$123.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #385 within Lures, Baits & Attractants. It carries 387 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
3.3%
Average rank
#385in Lures, Baits & Attractants
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
387per listing
Listings tracked
69

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Trolling Lures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

71

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

30%

Top 20: 63%

Open market

41%

  • Brand 115%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Trolling Lures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Trolling Lures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trolling lures31K/yr
  • mahi mahi lures12K/yr
  • trolling lures saltwater17K/yr
  • tuna lures14K/yr
  • saltwater trolling lures10K/yr
  • trolling lure7K/yr
  • deep diving trolling lures7K/yr
  • offshore fishing lures5K/yr
  • wahoo lures8K/yr
  • tuna fishing gear6K/yr

Reviews and returns

What reviews say buyers love and hate about Trolling Lures

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Hooks much smaller than shown in photos. unless its a toddlers hand”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Trolling Lures questions

Answered from the same tracked data.