Is treadmill mat profitable to sell on Amazon United States?

The niche generates $881K/yr across 24 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the treadmill mat niche?

15 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in treadmill mat?

Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 3.6%.

When does demand for treadmill mat peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the treadmill mat niche?

Listings span $16.94–$52.13; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.

treadmill mat

Worth a look

Shows a sweet-spot price point ($28.01 avg), but soft demand (-27.7% this quarter) keeps it on the watch list.

Avg price

Incredible$28.01

avg listing price — sweet spot $15–$100

Price range

Incredible$16.94–$52.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$881K

$881K/yr · 754K searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Review moat

Okay2,066.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, treadmill mat is a $881K/yr Amazon United States market (754K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

treadmill mat market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $840K–$1.1M; units × avg price
Launch success: 100%; 5 of 5 new (360d)
Conversion rate: 4.2%
Avg BSR: #60
Page quality: 0%
Prime: 96%
Sponsored: 100%
Out of stock: 0.3%
Avg brand age: 41 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

26%

Stepwaver19%
HAPBEAR18%
Amazon Basics16%
TONINT9%
MARCY7%
THAILE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top treadmill mat search terms

treadmill mat397K/yr -27.7%3.5% conv.
treadmill mat for carpet86K/yr -32.1%4.4% conv.
treadmill mat for hardwood floors57K/yr -32.3%4.9% conv.
exercise equipment mat42K/yr -22.9%2.0% conv.
mat for exercise equipment20K/yr -17.4%2.2% conv.
equipment mat16K/yr -14.6%1.7% conv.
mat for treadmill13K/yr -17.9%3.5% conv.
elliptical mat13K/yr -15.6%2.7% conv.
treadmill pad for carpet13K/yr -34.6%4.2% conv.
exercise equipment mats for floor12K/yr -20.8%2.3% conv.

All search terms

Top treadmill mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAPBEAR Treadmill Mat 55x24/68x24/79x35.5 Non-Slip Foldable Exercise Equipment Mat for Walking Pad Weight Bench Noise Reducing Shock Absorbing Floor Protector for Home Gym Carpet & Hardwood Floors

HAPBEAR$21.834.5★758 rev

Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black

Amazon Basics$27.054.7★4,367 rev

Stepwaver Walking Pad Mat for Carpet Treamill Mat for Hardwood Floors High Density 1/4 Thickness Folable Floor Protection for Bike Elliptical Treadmill

Stepwaver$23.744.6★1,391 rev

Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat

TONINT$20.454.2★1,874 rev

Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black

MARCY$30.534.6★5,177 rev

Newest

by launch date

Stepwaver Walking Pad Mat for Carpet Walking Pad Mat for Hardwood Floors High Density 0.16 Thickness Folable Floor Protection for Bike Elliptical Treadmill

Stepwaver$16.9441 rev

3mo ago

Stepwaver Walking Pad Mat for Carpet Floor 68x24 Treamill Mat for Hardwood Floors High Density 0.2 Thickness Folable Floor Protection for Bike Elliptical Treadmill

Stepwaver$20.3019 rev

3mo ago

Comeyly Treadmill Mat for Carpet &Hardwood Floors 79 39.4 0.2 Thick High Density Non-Slip Fitness Equipment Mat Mat for Under Treadmills Elliptical Exercise Bikes Stationary Cycles

COMEYLY$31.0642 rev

5mo ago

Treadmill Mat 79 x 39 Non-Slip Walking Pad Mat for Carpet Floors & Hardwood Shock Absorbing Exercise Mat & Under Treadmill Mat for Floor Protection in Home Gym

VTORY$30.8749 rev

7mo ago

Fitvids Treadmill Mat for Home Gym Heavy Duty Exercise Mats for Floor Protection Equipment & Carpets 96L x 48W x 0.3Th Black

Fitvids$50.5110 rev

9mo ago

What buyers say about treadmill mat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“is true to size”

Quality-Overall14%

“This mat is very good quality”

Advertised Vs Actual Product10%

“As advertised”

Value For Money8%

“Best for the price”

Durability6%

“Durable”

Thickness6%

“Nice thickness”

Cushion4%

“Great cushion”

Efficiency3%

“This mat worked great”

Ease Of Use3%

“Easy to use”

Grip2%

“non slip”

What buyers complain about

Thickness22%

“Not very thick”

Size-Overall11%

“Small mat”

Durability7%

“Breaks quickly”

Smell5%

“Chemical smell”

Quality-Overall5%

“Very poor quality”

Strength4%

“Not very sturdy”

Advertised Vs Actual Product3%

“The description is wrong and misleading”

Value For Money2%

“Not worths the cost”

Comfort-Overall2%

“That makes them extremely uncomfortable to use”

Thin2%

“To thin”

Top return reasons

Size-Overall43%

Thin9%

Thickness8%

Advertised Vs Actual Product8%

Material Quality5%

Functionality-Overall4%

Value For Money3%

Quality-Overall3%

Strength2%

Smell2%

Common questions

Is treadmill mat profitable to sell on Amazon United States?: The niche generates $881K/yr across 24 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the treadmill mat niche?: 15 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in treadmill mat?: Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 3.6%.
When does demand for treadmill mat peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the treadmill mat niche?: Listings span $16.94–$52.13; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.