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Treadmill Mat

Maybe

Products sell for $28.01 on average, inside the sweet spot. But demand is soft, at -27.7% this quarter, so Treadmill Mat is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$881K/yr754K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
63%top-5 click share · 15 brands · 19 sellers

Flapen Score

Treadmill Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Treadmill Mat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treadmill Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Treadmill Mat 754K times last year and spent an estimated $881K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $881K a year.

Searches, last 12 months
754K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
4.2%
Market size, estimated
$881Ka year
Peak month
January2.1× the quietest month
Top search term
treadmill mat397K searches a year

02 · Price

A sale here is worth $28.01.

Listings sell for $28.01 on average, from $16.94 to $52.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $28.01 that is $42K to $56K a year per listing.

Average price
$28.01inside the $15 to $100 sweet spot
Price range
$16.94–$52.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #60 within Accessories. It carries 2,067 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#60in Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,067per listing
Listings tracked
24

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Treadmill Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$44K$88K$132K$176K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 96%

Open market

26%

  • Stepwaver19%
  • HAPBEAR18%
  • Amazon Basics16%
  • TONINT9%
  • MARCY7%
  • THAILE6%

Demand

Treadmill Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Treadmill Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • treadmill mat397K/yr
  • treadmill mat for carpet86K/yr
  • treadmill mat for hardwood floors57K/yr
  • exercise equipment mat42K/yr
  • mat for exercise equipment20K/yr
  • equipment mat16K/yr
  • mat for treadmill13K/yr
  • elliptical mat13K/yr
  • treadmill pad for carpet13K/yr
  • exercise equipment mats for floor12K/yr

Reviews and returns

What reviews say buyers love and hate about Treadmill Mat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Thickness”
3.6%of orders come back
“Not very thick”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Treadmill Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data