travel yoga mat
Worth a lookShows a sweet-spot price point ($53.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$53.27avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$14.55–$117.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$849K$849K/yr · 759K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,918.93avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel yoga mat is a $849K/yr Amazon United States market (759K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
travel yoga mat market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $799K–$1.1M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 93%
- Out of stock
- 3.4%
- Avg brand age
- 41 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
42
Top-5 brand share
50%
Top 20: 97%
Top-5 click share
30%
Top 20: 69%
Open market
42%
- Stakt11%
- Manduka11%
- HAPBEAR10%
- Gaiam10%
- READAEER9%
- PAIDU7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top travel yoga mat search terms
- foldable yoga mat187K/yr
- travel yoga mat139K/yr
- folding yoga mat57K/yr
- travel yoga mat packable50K/yr
- yoga mat foldable39K/yr
- foldable mat41K/yr
- folding mat37K/yr
- folding exercise mat36K/yr
- foldable yoga mat for travel24K/yr
- travel yoga mat packable lightweight18K/yr
Top travel yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAPBEAR Foldable Yoga Mat - 72x24x0.24 (6mm) Non-Slip TPE Exercise Mat for Home Workout Yoga Pilates Stretching & Travel Durable & Eco-Friendly Includes Carry Bag
HAPBEAR$23.874.7★61 rev
Gaiam Ultra-Thin Folding Travel Yoga Mat 2mm Slim Foldable Mat for Yoga Pilates & Floor Workouts | Lightweight & Portable
Gaiam$24.804.3★5,239 rev
PAIDU Foldable Fitness Yoga Mat | 2/5 (10MM) Extra Thick | SGS Certified Non-Slip TPE | 76x26 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Brown + apricot)
PAIDU$51.764.4★162 rev
Mantra Yoga Travel PRO 1.5mm with Knee Pad & Bag - Foldable Fitness & Exercise Mat with Bag | Lightweight Compact & Eco-Friendly | Non-Slip & Washable | For All Types of Yoga | 72 L x 24 W | 2.6 lbs
Mantra Yoga$61.414.4★201 rev
IDIDI Foldable Yoga Mat Extra Thick 0.32 Inches(8mm)
ididi$44.464.4★113 rev
Newest
by launch dateHAPBEAR Foldable Yoga Mat - 72x24x0.24 (6mm) Non-Slip TPE Exercise Mat for Home Workout Yoga Pilates Stretching & Travel Durable & Eco-Friendly Includes Carry Bag
HAPBEAR$23.8761 rev
Foldable Yoga Mat Purple Thick Non-Slip Exercise Mat
YOSOKI USOKI$32.4818 rev
CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK
CAP Barbell$32.482,444 rev
PAIDU Foldable Fitness Yoga Mat | 2/5 (10MM) Extra Thick | SGS Certified Non-Slip TPE | 76x26 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Brown + apricot)
PAIDU$51.76162 rev
IDIDI Foldable Yoga Mat Extra Thick 0.32 Inches(8mm)
ididi$44.46113 rev
Trending
90-day click momentumFoldable Yoga Mat Purple Thick Non-Slip Exercise Mat
YOSOKI USOKI$32.484.7★
HAPBEAR Foldable Yoga Mat - 72x24x0.24 (6mm) Non-Slip TPE Exercise Mat for Home Workout Yoga Pilates Stretching & Travel Durable & Eco-Friendly Includes Carry Bag
HAPBEAR$23.874.7★
Stakt The Original Foldable Yoga Mat Premium Foldable Exercise & Workout Mat with Non-Slip Surface Lightweight Portable for Studio or Home Use As Seen on Shark Tank - Tide
Stakt$88.394.2★
Stakt The Original Foldable Yoga Mat Premium Foldable Exercise & Workout Mat with Non-Slip Surface Lightweight Portable for Studio or Home Use As Seen on Shark Tank - Dune
Stakt$88.064.2★
Manduka PRO Travel Yoga Mat - 2mm | Foldable & Travel Friendly | Lifetime Durability | Teacher Approved | Hygenic Construction | 71 x 24 Inches | Black
Manduka$70.394.8★
What buyers say about travel yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“It is comfortable”
“Nice thick mat”
“Very comfortable to exercise on”
“Good cushioning”
“does not slip”
“Good price”
“easy to roll”
“very durable”
“Good soft”
What buyers complain about
“Has a slight smell”
“Gruper Yoga Mat Non Slip is not a real yoga mat because it does not grip”
“Wasn't as thick as I had hoped”
“Huge”
“Bad Quality”
“not durable”
“a bit too soft for me”
“Not worth the price, really”
“looks like it might have been used”
“The color doesn't match either”
Top return reasons
Common questions
- Is travel yoga mat profitable to sell on Amazon United States?
- The niche generates $849K/yr across 61 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (60/100).
- How competitive is the travel yoga mat niche?
- 25 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in travel yoga mat?
- Top complaints mined from reviews: Smell, Grip, Thickness. The return rate is 2.6%.
- When does demand for travel yoga mat peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the travel yoga mat niche?
- Listings span $14.55–$117.79; the average listing price is $53.27 (sweet spot $15–$100). The average incumbent carries 3,919 reviews — the moat a new listing must climb.