travel thermos
Worth a lookShows a sweet-spot price point ($24.61 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$24.61avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$12.60–$44.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 3.1M searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,503.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, travel thermos is a $1.5M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
travel thermos market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 10.1%
- Avg brand age
- 38 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
23%
Top 20: 52%
Open market
0%
- Contigo70%
- STANLEY28%
- DEARART1%
- Stanley0%
- TCKJ0%
Demand
Weekly Amazon search volume, last 12 weeks — +7.2% search growth over the last 90 days.Top travel thermos search terms
- contigo water bottles696K/yr
- contigo646K/yr
- stanley mug443K/yr
- stanley coffee249K/yr
- stanley coffee tumbler190K/yr
- contigo water bottle121K/yr
- contigo water bottles 24 oz99K/yr
- contigo autoseal116K/yr
- stanley mugs71K/yr
- stanley camp mug89K/yr
Top travel thermos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Contigo Cortland Chill 2.0 Blueberry Stainless Steel Water Bottle Vacuum-Insulated Spill-Proof Lid 24oz Ideal for Hot or Cold Drinks Interchangeable Lid Perfect for Kids & Adults
Contigo$21.334.7★9,690 rev
Contigo Cortland Chill 2.0 Vacuum-Insulated Stainless Steel Water Bottle Spill-Proof Sip Technology Interchangeable Lid 24oz Steel/Licorice Perfect for Fitness Travel Everyday Use
Contigo$18.574.7★9,690 rev
Contigo DualSip 24 oz Stainless Steel Vacuum-Insulated Water Bottle with Carry Strap & 2-in-1 Leakproof Lid (Straw or Spout) BPA-Free & Lead-Free Dishwasher Safe
Contigo$25.694.5★220 rev
Contigo Jackson Chill 2.0 Vacuum-Insulated Stainless Steel Water Bottle with Secure Lid Leak-Proof Travel Friendly 20oz Capacity Blueberry Color Keeps Drinks Cold for 12 Hours
Contigo$17.944.5★5,459 rev
Contigo SNAPSEAL Insulated Stainless Steel Travel Mug with Grip 20oz. Blue Corn Transparent Satin & Midnight Berry
Contigo$29.434.5★44,231 rev
Newest
by launch date
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Peach Rose
STANLEY$27.883,017 rev
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Ash
STANLEY$27.353,017 rev
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 20 oz | Black 2.0
STANLEY$33.993,017 rev
Contigo DualSip 24 oz Stainless Steel Vacuum-Insulated Water Bottle with Carry Strap & 2-in-1 Leakproof Lid (Straw or Spout) BPA-Free & Lead-Free Dishwasher Safe
Contigo$25.69220 rev
Contigo DualSip 24 oz Tritan Plastic Water Bottle with Carry Strap & 2-in-1 Leakproof Lid (Straw or Spout) BPA-Free Dishwasher Safe
Contigo$12.97113 rev
Trending
90-day click momentumSTANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Ash
STANLEY$27.354.6★
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 20 oz | Black 2.0
STANLEY$33.994.6★
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Peach Rose
STANLEY$27.884.6★
Contigo DualSip 24 oz Stainless Steel Vacuum-Insulated Water Bottle with Carry Strap & 2-in-1 Leakproof Lid (Straw or Spout) BPA-Free & Lead-Free Dishwasher Safe
Contigo$25.694.5★
Contigo DualSip 24 oz Tritan Plastic Water Bottle with Carry Strap & 2-in-1 Leakproof Lid (Straw or Spout) BPA-Free Dishwasher Safe
Contigo$12.974.3★
What buyers say about travel thermos
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Mugs”
“Never leaks”
“Keeps things cold”
“Excellent size”
“The color is accurate”
“Easy to wash”
“Great value”
“Easy to use”
“As advertised”
“slim design”
What buyers complain about
“they both leak”
“Does not last”
“Bad fit”
“Lack of quality”
“it still does not stay warm”
“Hard to drink from”
“They are not cheap”
“Does not maintain its heat retention for very long”
“the lid is impossible to clean”
“The lid is a bad design”
Top return reasons
Common questions
- Is travel thermos profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 87 tracked products. 21 of 22 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the travel thermos niche?
- 5 brands and 87 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in travel thermos?
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 3.3%.
- What does it cost to enter the travel thermos niche?
- Listings span $12.60–$44.77; the average listing price is $24.61 (sweet spot $15–$100). The average incumbent carries 13,503 reviews — the moat a new listing must climb.