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45

travel john

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 41Conversion 87Competition 17Returns 91Price range 83Avg price 94Brand share 0Review moat 44Quality gap 25

Avg price

Great$22.53

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.17–$41.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,061

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.7%

90-day search growth — must beat 0% to launch

Market size

Okay$147K

$147K/yr · 66K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel john is a $147K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

travel john market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
$135K–$180K
units × avg price
Conversion rate
9.9%
Avg BSR
#202
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
198 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • TravelJohn82%
  • DIBBATU13%
  • HOKINETY3%
  • Soesyi2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 2.0×

Top travel john search terms

  • travel john21K/yr
  • travel johns disposable urinals12K/yr
  • porta john6K/yr
  • travel jane7K/yr
  • pocket potty5K/yr
  • traveljohn5K/yr
  • travel jane disposable urinal for women4K/yr
  • dibbatu disposable urine bag2K/yr
  • travel john disposable urinal bags3K/yr
All search terms

Top travel john products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$29K30%$44K40%$59K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about travel john

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to use”

Portability20%

“discrete and portable”

Leak-Proof13%

“no spills”

Advertised Vs Actual Product10%

“Works as advertised”

Quality-Overall9%

“A good product camping, car etc”

Strength3%

“They work well and are sturdy”

Design-Overall3%

“I like that it has structure”

Value For Money3%

“Good price”

Size-Overall2%

“Very nice, larger than expected and thats just fine”

Absorbency2%

“Great product and worth buying because it has a better absorption”

What buyers complain about

Leak-Proof22%

“Not leak proof”

Functionality-Overall10%

“DOES NOT WORK”

Ease Of Use10%

“These work perfect Im a woman normally they are very difficult to use”

Value For Money9%

“No cheap,”

Size-Overall6%

“difficult to use because the opening is too small except for maybe kids”

Quality-Overall5%

“poor quality, low capacity, difficult to use because the opening is too small except for maybe kids”

Advertised Vs Actual Product4%

“Do not work as described at all”

Maintenance And Repair4%

“Needs improvement”

Strength2%

“But even that is flimsy”

Assembly/Installation2%

“Could not get it placed properly”

Top return reasons

Size-Overall32%
Value For Money15%
Advertised Vs Actual Product12%
Functionality-Overall11%
Leak-Proof10%
Defective Material/Parts4%
Ease Of Use3%
Weight Heavy2%
Strength2%
Material Quality1%

Common questions

Is travel john profitable to sell on Amazon United States?
The niche generates $147K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (45/100).
How competitive is the travel john niche?
4 brands and 9 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in travel john?
Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Ease Of Use. The return rate is 1.2%.
When does demand for travel john peak?
Demand peaks in Apr–Jul–Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the travel john niche?
Listings span $10.17–$41.76; the average listing price is $22.53 (sweet spot $15–$100). The average incumbent carries 2,061 reviews — the moat a new listing must climb.