Trapper Knife

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

1.3%

Market size, estimated

$1.3Ma year

Peak month

December3.8× the quietest month

Top search term

case knife629K searches a year

Listings sell for $48.80 on average, from $13.51 to $107.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $48.80 that is $5K to $12K a year per listing.

Average price

$48.80inside the $15 to $100 sweet spot

Price range

$13.51–$107.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

1.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #232 within Knives & Tools. It carries 835 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

98%

Out of stock, average day

7.2%

Average rank

#232in Knives & Tools

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

835per listing

Listings tracked

48

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months