training wheels
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Price range
Great$10.01–$39.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 931K searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,501.84avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, training wheels is a $1.1M/yr Amazon United States market (931K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 70/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
training wheels market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $935K–$1.2M
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 14.8%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
29%
- PRUNUS19%
- DDJKCZ19%
- YTKD10%
- Tayizoo9%
- EMPATHECH7%
- Mehome7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 2.9×
Top training wheels search terms
- training wheels332K/yr
- training wheels for 20 inch bike209K/yr
- training wheels for 16 inch bike86K/yr
- training wheels for 12 inch bike44K/yr
- bike training wheels44K/yr
- training wheels for kids bike50K/yr
- bicycle training wheels32K/yr
- training wheels for 18 inch bike21K/yr
- kids bike training wheels15K/yr
- ruedas para bicicletas de nios11K/yr
Top training wheels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRUNUS Flash BIKE Training Wheels for 12 14 16 18 20 Inch.Training Wheels for Bike is Heavy Duty.Bicycle Training Wheel is Suitable Single Speed Bike
PRUNUS$14.853.9★2,182 rev
EMPATHECH Bike Training Wheels for Kids Bike High-Strength Arm Upgraded Durability Easy Install Bicycle Training Wheels for 20 inch Bike 18 16 14 12 UniversalFor Single-Speed Long Axle Only
EMPATHECH$19.784.0★112 rev
Tayizoo Bike Training Wheels for 12-20 Inch Kids Single-Speed Bikes
Tayizoo$13.854.0★1,094 rev
Mehome Flash Training Wheels for 12 14 16 18 20 Inch Kids BikeHeavy Duty Training Wheels are for Single Speed Bicycle (Black)
Mehome$12.614.0★562 rev
DDJKCZ Training Wheels Flash Mute Big Wheel Compatible for 12 14 16 18 20 inch Single Speed Bicycle (Beautiful rose)
DDJKCZ$14.034.2★783 rev
Newest
by launch date
DDJKCZ Training Wheels Flash Mute Wheel Bicycle Compatible for Bikes of 12 14 16 18 20 Inch (Gleaming black)
DDJKCZ$10.288 rev
YTKD Training Wheels for12/14/16/18/20 Inch BicycleFlash Mute Wheel (Night Glow Black)
YTKD$13.5519 rev
YTKD Training Wheels for Bicycle Compatible for Bikes of 12 14 16 18 20 Inch Flash Mute Wheel(black)
YTKD$11.2126 rev
Nakazawa Adjustable Training Wheels for Bike Fits 12/14/16/18/20 Inch Bikes Bicycle Training Wheels for Stabilizer Training When the wheels touch the ground they emit colored lights
Nakazawa$13.18119 rev
EMPATHECH Bike Training Wheels for Kids Bike High-Strength Arm Upgraded Durability Easy Install Bicycle Training Wheels for 20 inch Bike 18 16 14 12 UniversalFor Single-Speed Long Axle Only
EMPATHECH$19.78112 rev
Trending
90-day click momentumDDJKCZ Training Wheels Flash Mute Wheel Bicycle Compatible for Bikes of 12 14 16 18 20 Inch (Gleaming black)
DDJKCZ$10.284.0★
YTKD Training Wheels for Bicycle Compatible for Bikes of 12 14 16 18 20 Inch Flash Mute Wheel(black)
YTKD$11.214.1★
Nakazawa Adjustable Training Wheels for Bike Fits 12/14/16/18/20 Inch Bikes Bicycle Training Wheels for Stabilizer Training When the wheels touch the ground they emit colored lights
Nakazawa$13.183.9★
EMPATHECH Bike Training Wheels for Kids Bike High-Strength Arm Upgraded Durability Easy Install Bicycle Training Wheels for 20 inch Bike 18 16 14 12 UniversalFor Single-Speed Long Axle Only
EMPATHECH$19.784.0★
YTKD Training Wheels for12/14/16/18/20 Inch BicycleFlash Mute Wheel (Night Glow Black)
YTKD$13.553.5★
What buyers say about training wheels
What buyers praise and complain about, mined from review topics.What buyers love
“Wheels light up”
“its strong and secure for kids”
“Good quality, easy to install”
“Sizing makes it compatible with most bikes/sized bikes”
“Easy assembly”
“Everything is as subscribed”
“Excellent value for the money”
“Good and durable”
“Great colors”
“easy use great buy thanks for the spoke charms”
What buyers complain about
“Didnt fit”
“Fell apart”
“Bad Quality”
“Its always so hard to assemble”
“Didn't work”
“The holes for mounting are not always in a good place”
“No directions”
“Flimsy”
“Doesn't light up”
“False advertising”
Top return reasons
Common questions
- Is training wheels profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 31 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +45.6%. Flapen's verdict: Worth a look (70/100).
- How competitive is the training wheels niche?
- 16 brands and 21 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in training wheels?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for training wheels peak?
- Demand peaks in Apr–May–Jun–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the training wheels niche?
- Listings span $10.01–$39.42; the average listing price is $15.59 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.