Training Wheels

Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

931K

Growth, 90 days vs prior 90

+45.6%

Conversion, latest week

7.9%

Market size, estimated

$1.1Ma year

Peak month

June2.9× the quietest month

Top search term

training wheels332K searches a year

Listings sell for $15.59 on average, from $10.01 to $39.42. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $15.59 that is $39K to $47K a year per listing.

Average price

$15.59inside the $15 to $100 sweet spot

Price range

$10.01–$39.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$39K–$47K

Returns

5.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #14 within Kids' Bikes & Accessories. It carries 1,502 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

14.8%

Average rank

#14in Kids' Bikes & Accessories

Average rating

3.95 starsAmazon United States average 4.42 stars

Average reviews

1,502per listing

Listings tracked

31

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

45 months