training sword
Worth a lookShows a sweet-spot price point ($36.50 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Incredible$36.50avg listing price — sweet spot $15–$100
Price range
Great$9.06–$79.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great338.51avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 478K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, training sword is a $180K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
training sword market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $183K–$219K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 61%
- Out of stock
- 3.0%
- Avg brand age
- 51 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
65
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
32%
Top 20: 66%
Open market
24%
- Cold Steel24%
- EVA-FRIEREN12%
- E-BOGU11%
- Honshu11%
- MASTER USA10%
- XUAN LU TANG7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top training sword search terms
- training sword95K/yr
- polypropylene sword94K/yr
- polypropylene weapons82K/yr
- practice sword47K/yr
- training swords20K/yr
- training weapons21K/yr
- practice swords13K/yr
- cold steel training sword13K/yr
- practice swords training swords14K/yr
- training swords for adults12K/yr
Top training sword products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master USA Polymer Training Equipment Black Polypropylene Blade Martial Arts Training Gear Rounded Tip- Practice Cosplay (Roman Sty Black)
MASTER USA$26.824.7★3,024 rev
Cold Steel Hand and A Half Training Sword 92BKHNH
Cold Steel$33.794.7★2,780 rev
Honshu Polypropylene Bokken Training Sword Broadsword | 43 1/2 Blunt Longsword | Practice Swords for Sparring | Balanced & Weighted for Real Feel | Virtually Indestructible | Great for Cosplay
Honshu$57.794.5★359 rev
Cold Steel Training Sword - Made of High-Impact Polypropylene Black
Cold Steel$30.034.6★678 rev
E-BOGU Polypropylene Two Hand Western Black Sword (40)
E-BOGU$38.804.5★175 rev
Newest
by launch date
High Strength Polypropylene 2PCS Plastic Practice Sword Set PP Training Katanas Martial Arts Unsharpened Blades with Belt and Stand Included for Practice and Training
EVA-FRIEREN$49.961 rev
2PCS High Strength Polypropylen Plastic Sword Ancient Style Embroidery Spring Sword with Sheath for Practice and Training with Display Stand and Belt
EVA-FRIEREN$55.046 rev
Guan Gong Dragon Sword - 180cm Lightweight Polypropylene Kung Fu Prop Polypropylene Training Martial SwordBlack Practice Broadsword Martial Arts Decoration Training Knife for Practice
EVA-FRIEREN$40.7810 rev
2 high-Toughness Polypropylene European-Style Training Practice Cosplay 38.5inch Long Sword
XUAN LU TANG$47.395 rev
1 Polypropylene Cavalry Saber Plastic Long Sword with Scabbard Suitable Props Decoration Prop Katana Sword
XUAN LU TANG$39.859 rev
Trending
90-day click momentum2 high-Toughness Polypropylene European-Style Training Practice Cosplay 38.5inch Long Sword
XUAN LU TANG$47.395.0★
High Strength Polypropylene 2PCS Plastic Practice Sword Set PP Training Katanas Martial Arts Unsharpened Blades with Belt and Stand Included for Practice and Training
EVA-FRIEREN$49.965.0★
Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard
Fun Costumes$16.364.1★
2PCS High Strength Polypropylen Plastic Sword Ancient Style Embroidery Spring Sword with Sheath for Practice and Training with Display Stand and Belt
EVA-FRIEREN$55.044.5★
E-BOGU Heavy Polypropylene Training Sword for Strength Training (2.25lb 45)
E-BOGU$48.932.8★
What buyers say about training sword
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent build quality”
“Worth the buy”
“Great durability”
“These swords are great because they are so light Weight”
“As advertised”
“good for sparing”
“Handle is just right”
“The balance is good”
“Best fencer for beginners”
“fun to use”
What buyers complain about
“Fell apart extremely quickly”
“just know it's kinda flimsy”
“That said, however, it is a bit overly heavy for its size”
“Larger than expected”
“it's not sharp”
“The balance is terrible”
“I still feel like the hilt is an inch or so too short to get a 2 handed grip where you hands are far apart enough”
“lengthwise the handle feels short”
“The product is cheap”
“The balance feels real and--though the blade has very slight bendability--it is mostly stiff”
Top return reasons
Common questions
- Is training sword profitable to sell on Amazon United States?
- The niche generates $180K/yr across 70 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the training sword niche?
- 24 brands and 65 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in training sword?
- Top complaints mined from reviews: Durability, Strength, Weight Heavy. The return rate is 2.1%.
- When does demand for training sword peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the training sword niche?
- Listings span $9.06–$79.73; the average listing price is $36.50 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.