Training Knife
FailDemand is soft, at -10.2% this quarter, so Training Knife is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $94K/yr157K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 52 sellers
Flapen Score
Training Knife against its category
The dotted line is the Sports & Outdoors average. Past it, Training Knife is stronger. Inside it, weaker.
Market
The Training Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Training Knife 157K times last year and spent an estimated $94K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $94Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- training knife56K searches a year
02 · Price
A sale here is worth $15.93.
Listings sell for $15.93 on average, from $8.53 to $36.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.93 that is $2K to $4K a year per listing.
- Average price
- $15.93inside the $15 to $100 sweet spot
- Price range
- $8.53–$36.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #112 within Other Sports. It carries 506 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 96%
- Out of stock, average day
- 6.3%
- Average rank
- #112in Other Sports
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 506per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Training Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
52
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
26%
- Brand 150%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Training Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Training Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- training knife56K/yr
- rubber knife31K/yr
- rubber training knife15K/yr
- practice knife12K/yr
- training knives11K/yr
- knife trainer6K/yr
- trainer knife6K/yr
- dull knife7K/yr
- training knife martial arts6K/yr
- polypropylene knife4K/yr
Reviews and returns
What reviews say buyers love and hate about Training Knife
We read the reviews and the return reasons for every product selling here.
“has to be continually tightened or it falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Training Knife questions
Answered from the same tracked data.