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Training Gun

Fail

Buyers convert on only 1.0% of searches, so Training Gun is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$101K/yr182K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 55 sellers

Flapen Score

Training Gun against its category

The dotted line is the Sports & Outdoors average. Past it, Training Gun is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Training Gun market on Amazon at a glance

Shoppers on Amazon United States searched for Training Gun 182K times last year and spent an estimated $101K. The top 5 brands take 76% of clicks. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
1.0%
Market size, estimated
$101Ka year
Peak month
October1.5× the quietest month
Top search term
training gun33K searches a year

02 · Price

A sale here is worth $56.18.

Listings sell for $56.18 on average, from $11.95 to $189.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $56.18 that is $0 to $6K a year per listing.

Average price
$56.18inside the $15 to $100 sweet spot
Price range
$11.95–$189.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #554 within Other Sports. It carries 1,890 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
85%
Out of stock, average day
4.5%
Average rank
#554in Other Sports
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,890per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Training Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

55

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (8 brands, 17%)

Demand

Training Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Training Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • training gun33K/yr
  • blueguns27K/yr
  • training pistol25K/yr
  • blue gun13K/yr
  • practice gun11K/yr
  • blue guns training pistols8K/yr
  • training handgun6K/yr
  • training guns for adults9K/yr
  • practice gun for training7K/yr
  • training pistols for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Training Gun

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
3.6%of orders come back
“Breaks Easily”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Training Gun questions

Answered from the same tracked data.