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Tracker Knife

Fail

Buyers convert on only 0.2% of searches, so Tracker Knife is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$21K/yr121K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
37%top-5 click share · 24 brands · 43 sellers

Flapen Score

Tracker Knife against its category

The dotted line is the Sports & Outdoors average. Past it, Tracker Knife is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tracker Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Tracker Knife 121K times last year and spent an estimated $21K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
0.2%
Market size, estimated
$21Ka year
Peak month
December1.9× the quietest month
Top search term
tracker knife79K searches a year

02 · Price

A sale here is worth $82.47.

Listings sell for $82.47 on average, from $16.23 to $269.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $82.47 that is $0 to $8K a year per listing.

Average price
$82.47inside the $15 to $100 sweet spot
Price range
$16.23–$269.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #956 within Knives & Tools. It carries 242 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
9.9%
Average rank
#956in Knives & Tools
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
242per listing
Listings tracked
40

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tracker Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

43

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

26%

  • Brand 131%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Tracker Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Tracker Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tracker knife79K/yr
  • tom brown tracker knife22K/yr
  • tracker knife with sheath11K/yr
  • tracker knives7K/yr
  • weyland tracker knife2K/yr

Reviews and returns

What reviews say buyers love and hate about Tracker Knife

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Sharpness”
13%of negative reviews mention “Rusts/Corrodes”
1.8%of orders come back
“it rusted 45% of it”
A buyer, on “Rusts/Corrodes”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tracker Knife questions

Answered from the same tracked data.