track baton
Worth a lookShows a thin review moat (174 avg reviews), but soft demand (-16.3% this quarter) keeps it on the watch list.
Review moat
Great173.67avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.43–$42.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 70K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, track baton is a $74K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
track baton market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 88%
- Out of stock
- 7.3%
- Avg brand age
- 67 months
- Avg seller age
- 248 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
24
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
35%
Top 20: 77%
Open market
34%
- Zhehao26%
- XMWangzi18%
- PATIKIL6%
- Lewtemi6%
- Supvision5%
- Hanaive5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 7.0×
Top track baton search terms
- track baton19K/yr
- batons track and field9K/yr
- relay baton10K/yr
- track batons6K/yr
- relay batons for track and field6K/yr
- track batons for relay7K/yr
- track & field batons4K/yr
- relay batons4K/yr
- relay race baton3K/yr
- track and field baton3K/yr
Top track baton products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XMWangzi Aluminum Track Field Relay Batons Race Equipments for Running Race Team Suitable for Outdoor Sports Practice Athlete Corrosion Resistant High Strength Smooth Surface
XMWangzi$14.104.7★357 rev
Zhehao 3 Pcs Aluminum Track Field Relay Baton Race Batons Equipments Running Track Relay Batons Suitable for Sports Outdoor Practice Athlete Students Office Field Race Tools(Red)
Zhehao$10.894.8★418 rev
Zhehao Aluminum Field Race Batons - Running Batons for Students Office Clark Outdoor - 5 Pieces (Gold)
Zhehao$16.204.7★257 rev
Lewtemi Aluminum Track Field Relay Baton Track Sports Field Race Batons Corrosion Resistant for Outdoor Athlete Running Race Relay Events Assorted Colors(14 Pack)
Lewtemi$29.504.5★58 rev
Flylin Relay Baton 3 Pcs Athletics Aluminum Batons Track Field Relay Batons Running Baton for Race Running Outdoor Sports Practice Athlete (Pink)
Flylin$12.124.8★108 rev
Newest
by launch date
LMJUEJIN Custom Track Baton Personalized Aluminum Relay Batons with Engraved Name & Logo for Running Race Team Suitable for Outdoor Sports Practice Athlete School Teaching
LMJUEJIN$8.6914 rev
Supvision Aluminum Alloy Relay Batons for Track and Field 4 Piece Set Durable Lightweight for Sports Teams Suitable for Athletes Seeking High-Performance Equipment in Outdoor Activities Rose Gold
Supvision$10.2473 rev
Supvision Aluminum Alloy Relay Batons for Track and Field 4 Piece Set Durable Lightweight for Sports Teams Suitable for Athletes Seeking High-Performance Equipment in Outdoor Activities Blue
Supvision$15.6573 rev
TOPZEA 8 Pack Aluminum Track Field Relay Batons Race Baton Stick Equipment for Running Race Team Athlete Outdoor Sports Practice Corrosion Resistant Track and Field Accessories Assorted Colors
TOPZEA$17.6711 rev
Supvision Aluminum Alloy Relay Batons for Track and Field 4 Piece Set Durable Lightweight for Sports Teams Suitable for Athletes Seeking High-Performance Equipment in Outdoor Activities
Supvision$13.9073 rev
Trending
90-day click momentumSupvision Aluminum Alloy Relay Batons for Track and Field 4 Piece Set Durable Lightweight for Sports Teams Suitable for Athletes Seeking High-Performance Equipment in Outdoor Activities Rose Gold
Supvision$10.244.8★
Fun Express Relay Batons for Track and Field - 12 Pack Plastic Baton Set in 6 Colors for PE Equipment & Physical Education | Kids Running Stick for Elementary School Recess & Field Day Games
Fun Express$16.374.8★
Zhehao 3 Pcs Aluminum Track Field Relay Baton Race Batons Equipments Running Track Relay Batons Suitable for Sports Outdoor Practice Athlete Students Office Field Race Tools(Red)
Zhehao$10.894.8★
Lewtemi Aluminum Track Field Relay Baton Track Sports Field Race Batons Corrosion Resistant for Outdoor Athlete Running Race Relay Events Assorted Colors(14 Pack)
Lewtemi$29.504.5★
Cosmos Pack of 2 Aluminium Track Field Relay Batons for Outdoor Field Race Running Practice Athlete (Gold)
Cosmos$10.024.5★
What buyers say about track baton
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and works great for engraving”
“economical addition to the track bag”
“Product is as advertised”
“Very colorful”
“Light weight and durable for the little people”
“Brand new”
“These look sharp as well with the great anodizing”
“They're pretty durable”
“Easy to order”
“The weight of them is perfect”
What buyers complain about
“No Pic in which I uploaded”
“sharp do NOT buy”
“They do scratch easily”
“Seem flimsy”
Top return reasons
Common questions
- Is track baton profitable to sell on Amazon United States?
- The niche generates $74K/yr across 43 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the track baton niche?
- 19 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in track baton?
- Top complaints mined from reviews: Advertised Vs Actual Product, Sharpness, Scratch Resistance. The return rate is 1.9%.
- When does demand for track baton peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 7.0× the quietest.
- What does it cost to enter the track baton niche?
- Listings span $8.43–$42.74; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.