tourit backpack cooler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.94avg listing price — sweet spot $15–$100
Price range
Incredible$21.00–$53.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,687.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tourit backpack cooler is a $37K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tourit backpack cooler market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$46K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.7%
- Avg brand age
- 38 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- TOURIT96%
- RUCYEN2%
- VECKUSON1%
- Maelstrom1%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +74.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top tourit backpack cooler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOURIT Cooler Backpack Insulated Lightweight Leak Proof Travel Cooler Bag Soft Waterproof Backpack Cooler for Men Women Camping Hiking Beach Travel Picnic Dark Gray 30 Cans
TOURIT$30.244.6★4,103 rev
TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Black
TOURIT$27.964.6★126 rev
TOURIT Cooler Backpack 28 Cans Lightweight Insulated Backpack Cooler Leak-Proof for Men and Women
TOURIT$30.304.7★8,878 rev
TOURIT 30L (42 Cans) Tactical Cooler Backpack Military-Grade Insulated Cooler Bag with 16H Ice Retention Leakproof Multi-Pocket Picnic Backpack for Camping & Hiking Featuring DIY Hook & Loop Panel
TOURIT$37.374.5★1,477 rev
TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Navy Blue
TOURIT$28.434.7★61 rev
Newest
by launch date
TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Black
TOURIT$26.704,676 rev
TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Forest Green
TOURIT$27.524,676 rev
TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Slate Blue
TOURIT$27.784,676 rev
TOURIT Cooler Backpack Insulated Lightweight Leak Proof Travel Cooler Bag Soft Waterproof Backpack Cooler for Men Women Camping Hiking Beach Travel Picnic Black 30 Cans
TOURIT$22.7124,616 rev
TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Light Gray
TOURIT$28.49241 rev
Trending
90-day click momentumTOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Black
TOURIT$26.704.6★
TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Forest Green
TOURIT$27.524.6★
TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Slate Blue
TOURIT$27.784.6★
TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Light Gray
TOURIT$28.494.5★
TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Forest Green
TOURIT$30.294.4★
What buyers say about tourit backpack cooler
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable quality for the money”
“lots of space”
“I like the size. not too huge.”
“is still holding up great”
“it doesnt leak”
“Great for hot days”
“Great value”
“Comfortable”
“Sturdy”
“The bag itself is well constructed yet surprisingly lightweight”
What buyers complain about
“it started leaking”
“Not the size they advertise”
“Poor quality”
“it's already ripped”
“I was not happy with the capacity size”
“the inside material isn't that good”
“Terrible Design”
“It can get heavy when fully packed”
“Not as advertised”
“This bag is NOT as insulated as advertised”
Top return reasons
Common questions
- Is tourit backpack cooler profitable to sell on Amazon United States?
- The niche generates $37K/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +74.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the tourit backpack cooler niche?
- 4 brands and 8 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tourit backpack cooler?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 3.3%.
- When does demand for tourit backpack cooler peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tourit backpack cooler niche?
- Listings span $21.00–$53.35; the average listing price is $30.94 (sweet spot $15–$100). The average incumbent carries 3,688 reviews — the moat a new listing must climb.