Toronto Blue Jays
FailDemand is soft, at -15.1% this quarter, so Toronto Blue Jays is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $164K/yr196K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 60 sellers
Flapen Score
Toronto Blue Jays against its category
The dotted line is the Sports & Outdoors average. Past it, Toronto Blue Jays is stronger. Inside it, weaker.
Market
The Toronto Blue Jays market on Amazon at a glance
Shoppers on Amazon United States searched for Toronto Blue Jays 196K times last year and spent an estimated $164K. The top 5 brands take 91% of clicks. Demand peaks in May–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $164Ka year
- Peak month
- May13.9× the quietest month
- Top search term
- blue jays hat93K searches a year
02 · Price
A sale here is worth $30.65.
Listings sell for $30.65 on average, from $16.07 to $47.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.65 that is $0 to $3K a year per listing.
- Average price
- $30.65inside the $15 to $100 sweet spot
- Price range
- $16.07–$47.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #6,386 within Clothing Accessories. It carries 1,087 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 78%
- Out of stock, average day
- 27.8%
- Average rank
- #6,386in Clothing Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,087per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Toronto Blue Jays products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
47 MLB Team Color Primary Logo Mesh Trucker Snapback Adjustable Hat Cap Adult One Size Fits All - Toronto Blue Jays Blue
- Price
- $38.02
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 3y ago

47 Forty Seven Brand Toronto Blue Jays Navy Leaf Logo MVP Curved Visor Velcroback Cap
- Price
- $25.74
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 5y ago

New Era MLB The League 9FORTY Team Color Primary Logo Adjustable Hat Cap One Size Fits All - Toronto Blue Jays Blue
- Price
- $33.61
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago

47 MLB Sure Shot Captain Hat Adjustable Structured 6-Panel Snapback Hat Cap Adult One Size Fits All (US Alpha One Size Toronto Blue Jays)
- Price
- $34.94
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 2y ago

47 MLB Grand Slam Cooperstown Team Color Adjustable Snapback Structured Hat Adult One Size Fits All (US Alpha One Size Toronto Blue Jays)
- Price
- $36.34
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago
Trending
estimated 90-day click momentum
47 Brand MLB Alternate Color Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - Toronto Blue Jays Columbia Blue
- Price
- $36.56
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 3y ago

Toronto Blue Jays Authentic Collection 59FIFTY Fitted Hat New Era Cap
- Price
- $47.74
- Rating
- 4.6/5
- Reviews
- 8,480
- Age
- 9y ago

New Era MLB 9SEVENTY Baseball Team Replica Color Stretch Adjustable Snapback Hat (US Alpha One Size Toronto Blue Jays Toronto Blue Jays)
- Price
- $33.10
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 9mo ago

Guy Harvey Mens Cotton Twill Trucker Hat Blue Jay/Marlin Patch One Size
- Price
- $30.10
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 5mo ago

Blue Jay Whisperer Funny Birds Blue Jay Quote Birds Adjustable Printed Baseball Hat Slate Grey
- Price
- $19.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
Blue Jay Whisperer Funny Birds Blue Jay Quote Birds Adjustable Printed Baseball Hat Slate Grey
- Price
- $19.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Guy Harvey Mens Cotton Twill Trucker Hat Blue Jay/Marlin Patch One Size
- Price
- $30.10
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 5mo ago

New Era MLB 9SEVENTY Baseball Team Replica Color Stretch Adjustable Snapback Hat (US Alpha One Size Toronto Blue Jays Toronto Blue Jays)
- Price
- $33.10
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 9mo ago

Baseball City Style Adjustable Hat Unisex Adult Game Day Team Color Snapback Cap Sports Fan Gift for Men Women One Sizes Fits All
- Price
- $20.13
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 1y ago

New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Toronto Blue Jays Blue
- Price
- $39.77
- Rating
- 4.7/5
- Reviews
- 2,390
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
60
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 78%
Open market
7%
- 4748%
- New Era27%
- Elite Authentics7%
- Birds Blue Jay Designs5%
- SM9YYT4%
- Outdoor Cap2%
- Open — no brand owns it (7 brands, 7%)
Demand
Toronto Blue Jays search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct, Nov · busiest ÷ quietest = 13.9×
Search terms
Top Toronto Blue Jays search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue jays hat93K/yr
- toronto blue jays hat86K/yr
- bluejays hats8K/yr
- blue jays cap8K/yr
Reviews and returns
What reviews say buyers love and hate about Toronto Blue Jays
We read the reviews and the return reasons for every product selling here.
“It arrived without a clasp to close”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toronto Blue Jays questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









