toronto blue jays
Skip itSoft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.65avg listing price — sweet spot $15–$100
Price range
Incredible$16.07–$47.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good1,087.27avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$164K$164K/yr · 196K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toronto blue jays is a $164K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
toronto blue jays market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $92K–$123K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #6,386
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 29%
- Out of stock
- 27.8%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
60
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
7%
- 4748%
- New Era27%
- Elite Authentics7%
- Birds Blue Jay Designs5%
- SM9YYT4%
- Outdoor Cap2%
- Open — no brand owns it (7 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: May, Oct, Nov · busiest ÷ quietest = 13.9×
Top toronto blue jays search terms
- blue jays hat93K/yr
- toronto blue jays hat86K/yr
- bluejays hats8K/yr
- blue jays cap8K/yr
Top toronto blue jays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
47 MLB Team Color Primary Logo Mesh Trucker Snapback Adjustable Hat Cap Adult One Size Fits All - Toronto Blue Jays Blue
47$38.024.6★69 rev
47 Forty Seven Brand Toronto Blue Jays Navy Leaf Logo MVP Curved Visor Velcroback Cap
47$25.744.7★267 rev
New Era MLB The League 9FORTY Team Color Primary Logo Adjustable Hat Cap One Size Fits All - Toronto Blue Jays Blue
New Era$33.614.7★369 rev
47 MLB Sure Shot Captain Hat Adjustable Structured 6-Panel Snapback Hat Cap Adult One Size Fits All (US Alpha One Size Toronto Blue Jays)
47$34.944.5★276 rev
47 MLB Grand Slam Cooperstown Team Color Adjustable Snapback Structured Hat Adult One Size Fits All (US Alpha One Size Toronto Blue Jays)
47$36.344.4★100 rev
Newest
by launch date
Blue Jay Whisperer Funny Birds Blue Jay Quote Birds Adjustable Printed Baseball Hat Slate Grey
Birds Blue Jay Designs$19.990 rev
Guy Harvey Mens Cotton Twill Trucker Hat Blue Jay/Marlin Patch One Size
Guy Harvey$30.105 rev
New Era MLB 9SEVENTY Baseball Team Replica Color Stretch Adjustable Snapback Hat (US Alpha One Size Toronto Blue Jays Toronto Blue Jays)
New Era$33.109 rev
Baseball City Style Adjustable Hat Unisex Adult Game Day Team Color Snapback Cap Sports Fan Gift for Men Women One Sizes Fits All
SM9YYT$20.13179 rev
New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Toronto Blue Jays Blue
New Era$39.772,390 rev
Trending
90-day click momentum
47 Brand MLB Alternate Color Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - Toronto Blue Jays Columbia Blue
47$36.564.6★
Toronto Blue Jays Authentic Collection 59FIFTY Fitted Hat New Era Cap
New Era$47.744.6★
New Era MLB 9SEVENTY Baseball Team Replica Color Stretch Adjustable Snapback Hat (US Alpha One Size Toronto Blue Jays Toronto Blue Jays)
New Era$33.104.3★
Guy Harvey Mens Cotton Twill Trucker Hat Blue Jay/Marlin Patch One Size
Guy Harvey$30.104.4★
Blue Jay Whisperer Funny Birds Blue Jay Quote Birds Adjustable Printed Baseball Hat Slate Grey
Birds Blue Jay Designs$19.990.0★
What buyers say about toronto blue jays
What buyers praise and complain about, mined from review topics.What buyers love
“Baseball cap style trucker hat, high quality”
“Very comfortable fitting hat”
“The color”
“Just as described”
“comfortable”
“Birthday Present”
“in great condition for price paid”
“didn't fade or get damaged”
“The somewhat washed look is perfect too”
“Nice fit great quality hat, looks good, comfortable, adjustable strap in the back”
What buyers complain about
“It arrived without a clasp to close”
“wrinkled and doesnt fit well”
“Hat is not as pictured”
“Sharp edges, not comfortable at all”
“Not comfortable at all”
“Sharp edges, not comfortable at all”
Top return reasons
Common questions
- Is toronto blue jays profitable to sell on Amazon United States?
- The niche generates $164K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the toronto blue jays niche?
- 13 brands and 60 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in toronto blue jays?
- Top complaints mined from reviews: Fastener Quality, Wrinkles, Advertised Vs Actual Product. The return rate is 3.6%.
- When does demand for toronto blue jays peak?
- Demand peaks in May–Oct–Nov; the busiest month runs 13.9× the quietest.
- What does it cost to enter the toronto blue jays niche?
- Listings span $16.07–$47.74; the average listing price is $30.65 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.