tops knives
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible70.35avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$163.27avg listing price — sweet spot $15–$100
Price range
Okay$17.02–$286.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 382K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tops knives is a $137K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tops knives market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $82K–$122K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,426
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 3%
- Out of stock
- 0.1%
- Avg brand age
- 62 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
25%
Top 20: 62%
Open market
0%
- Tops96%
- topstache1%
- TOPS1%
- Wisemen Trading1%
- Cold Steel0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tops knives search terms
- tops knives286K/yr
- tops knife39K/yr
- tops knives fixed blades40K/yr
- top knives8K/yr
- tops el pionero knife5K/yr
- tops knife fixed blade4K/yr
Top tops knives products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tops Knives Wild Pig Hunter
Tops$202.644.8★316 rev
Tops SSS-02 Street Scapel 2
Tops$121.674.8★97 rev
TOPS Knives Rapid Strike Double Edge Knife
Tops$166.594.8★17 rev
Tops Knives Apache Dawn Rockies Edition Full Tang Fixed Blade- Tumble Finish- Olive Drab MIL-SPEC Nylon Sheath (Black G10 Handle)
Tops$180.854.9★71 rev
Tops Knives Backpackers Bowie Full Tang Fixed Blade- Tumble Finish-Black Kydex Sheath w/Rotating Spring Steel Clip (Green Canvas Micarta Handle)
Tops$130.164.8★165 rev
Newest
by launch date
Tops Knives TPSE107C2DC: Steel Eagle 107C Delta
Tops$193.9919 rev
Tops Knives TPELCH03: El Chete Midnight Bronze
Tops$230.4139 rev
Topstache Horizontal Carry Leather Sheath for Belt Natural Leather with Elastic Band EDC Knife Holster Everyday Carry Pocket Organizer Darkbrown
topstache$17.02219 rev
Tops SSS-02 Street Scapel 2
Tops$121.6797 rev
Tops Knives Fieldcraft 3.5 Full Tang Fixed Blade- Black Traction Coating Blade Finish- Black Kydex Sheath w/Rotating Spring Steel Clip (Tan Canvas Micarta Handle)
Tops$125.8215 rev
Trending
90-day click momentumTopstache Horizontal Carry Leather Sheath for Belt Natural Leather with Elastic Band EDC Knife Holster Everyday Carry Pocket Organizer Darkbrown
topstache$17.024.4★
TOPS Knives Tops TEX Creek XL Knife TEX-XL
Tops$170.294.5★
Tops Knives Prather War Bowie Full Tang Fixed Blade- Black Traction Coating Blade Finish- Black Ballistic Nylon Sheath
Tops$194.384.5★
Tops Knives TPELCH03: El Chete Midnight Bronze
Tops$230.414.6★
TOPS Knives Rapid Strike Double Edge Knife
Tops$166.594.8★
What buyers say about tops knives
What buyers praise and complain about, mined from review topics.What buyers love
“nice large blade for poking things”
“Typical Tops quality that I expect”
“Great size”
“Substantial, and pretty balanced”
“Fortunately, it's perfect for my Wife's small hands and she Loves it”
“a great sale price”
“the leather sheath is great quality”
“self defense which it is great for”
“This knife is amazing its got great balance”
“American made with pride”
What buyers complain about
“You cant even use it”
“it feels like very little effort went into the fit”
“the posted photos do not match what you will receive and you get knife, sheath, & whistle only”
“Knife edge couldve been a bit sharper. its clearly not meant to be super slicey”
“If this was a $60 knife it would have earned 5 stars, not at this price point”
“The grip is a little short for my hand resulting in some hot spots from the end of the grip”
“At first I thought the handle was a tad small”
“the blade deformed”
“Could be much sturdier, and harder”
“making a ton of noise”
Top return reasons
Common questions
- Is tops knives profitable to sell on Amazon United States?
- The niche generates $137K/yr across 75 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the tops knives niche?
- 5 brands and 41 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tops knives?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
- When does demand for tops knives peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tops knives niche?
- Listings span $17.02–$286.32; the average listing price is $163.27 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.