toothpick knife
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Great$48.05avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great267.89avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Price range
Okay$7.70–$224.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 47K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpick knife is a $48K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toothpick knife market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,366
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 66%
- Out of stock
- 22.1%
- Avg brand age
- 67 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
95
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
4%
- Case58%
- Buck Knives17%
- Rough Rider10%
- Rite Edge5%
- SZCO5%
- Old Timer1%
- Open — no brand owns it (4 brands, 4%)
Demand
Weekly Amazon search volume, last 31 weeks — +11.1% search growth over the last 90 days.Top toothpick knife search terms
- toothpick knife18K/yr
- texas toothpick knife10K/yr
- case toothpick knife9K/yr
- case texas toothpick knife7K/yr
- texas toothpick4K/yr
Top toothpick knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Case Small White Texas Toothpick Pocket Knife
Case$46.374.8★514 rev
Buck Knives 385 Toothpick Single-Blade Folding Pocket Knife Woodgrain Inlay Handle with Nickel Silver Bolsters 420J2 Steel Modified Clip Blade EDC Pocket Knife 0.8 oz
Buck Knives$20.954.7★1,520 rev
Case WR XX Pocket Knife Pocket Worn Old Red Bone Small Texas Toothpick Item #792 - (610096 SS) - Length Closed: 3 Inches
Case$56.504.8★136 rev
Buck Knives 385 Toothpick Single-Blade Folding Pocket Knife Burlwood Inlay Handle with Nickel Silver Bolsters 420J2 Steel Modified Clip Blade EDC Pocket Knife 0.8 oz
Buck Knives$20.304.7★1,520 rev
Case XX Pocket Knife ROUGH BLACK JIG SYNTHETIC MEDIUM TX TOOTHPICK Item #18242-610094 SS - Length Closed: 4 1/4Inches
Case$56.685.0★9 rev
Newest
by launch date
Case XX WR Pocket Knife Natural Bone - Smooth Small Texas Toothpick Item #14024 (610096 SS) 3 inches Closed
Case$64.852 rev
Case XX WR Pocket Knife Tiny Toothpick Sawcut Gray Bone Stars & Stripes Item #53064 (610096 SS) Length Close: 3 inches
Case$66.137 rev
Case XX Pocket Knife ROUGH BLACK JIG SYNTHETIC MEDIUM TX TOOTHPICK Item #18242-610094 SS - Length Closed: 4 1/4Inches
Case$56.689 rev
Case XX Pocket Knife MED TEXAS TOOTHPICK NATURAL MAPLE BURL WOOD LADDER DAMASCUS Item #15093-710094 DAM - Length Closed: 4 1/4Inches
Case$224.661 rev
Case Cutlery CA52424: Toothpick Damascus Burnt
Case$191.790 rev
Trending
90-day click momentum
Case XX WR Pocket Knife Small Texas Toothpick Cross Shield Natural Bone Item #26193 (610096 SS) 3 Inches Closed
Case$63.974.9★
Case XX WR Pocket Knife Natural Bone - Smooth Small Texas Toothpick Item #14024 (610096 SS) 3 inches Closed
Case$64.855.0★
Rough Rider Small Toothpick Blue G10 RR2169
Rough Rider$16.155.0★
Rite Edge 5 Spanish Folding Fruit Knife Slim Pocket Knife with Stainless Steel Blade Pakkawood Handle & Bolster for Peeling Food Prep Travel and Everyday Carry (EDC)
Rite Edge$13.894.2★
Case WR XX Pocket Knife Navy Blue Small Texas Toothpick Item #2804 - (610096 SS) - Length Closed: 3 Inches
Case$55.014.8★
What buyers say about toothpick knife
What buyers praise and complain about, mined from review topics.What buyers love
“Stays sharp”
“Good quality”
“But great size”
“The colors are beautiful”
“nice gift”
“Exactly what was advertised and fast service”
“It was made in USA”
“Perfect size and love the design”
“feels good in the hand”
“Well worth it”
What buyers complain about
“Blade is not 5" only 3.5"”
“Blade not sharp as previous version from 2022”
“For being a case knife wasnt the best quality”
“difficult to open or close”
“Color is much different than photo in the listing”
“Way too small to be practical And the locking mechanism is very difficult to manipulate”
“overpriced when you compare it to the quality provided by cheaper makers”
“Broke after a few uses”
“Wood is cheap”
“its quite a tough little knife”
Top return reasons
Common questions
- Is toothpick knife profitable to sell on Amazon United States?
- The niche generates $48K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the toothpick knife niche?
- 10 brands and 95 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in toothpick knife?
- Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 1.2%.
- What does it cost to enter the toothpick knife niche?
- Listings span $7.70–$224.66; the average listing price is $48.05 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.