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Tonal Ankle Strap

Fail

The top 5 brands take 100% of clicks, so Tonal Ankle Strap is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$85K/yr30K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
95%top-5 click share · 5 brands · 7 sellers

Flapen Score

Tonal Ankle Strap against its category

The dotted line is the Sports & Outdoors average. Past it, Tonal Ankle Strap is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonal Ankle Strap market on Amazon at a glance

Shoppers on Amazon United States searched for Tonal Ankle Strap 30K times last year and spent an estimated $85K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
11.8%
Market size, estimated
$85Ka year
Top search term
tonal ankle straps15K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $8.97 to $30.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $23.69 that is $6K to $12K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$8.97–$30.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Exercise Machine Parts & Accessories. It carries 4,618 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Exercise Machine Parts & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,618per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tonal Ankle Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 223%
  • Brand 315%
  • Brand 411%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Tonal Ankle Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 7.8× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Tonal Ankle Strap

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.3%of orders come back
“does not fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tonal Ankle Strap questions

Answered from the same tracked data.