tomahawk
Worth a lookShows low returns (1.0%), but weak search conversion (0.7%) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$66.38avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good920.78avg incumbent reviews — the moat a new listing must climb
Market size
Good$429K$429K/yr · 874K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$8.56–$378.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tomahawk is a $429K/yr Amazon United States market (874K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tomahawk market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $398K–$531K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 75%
- Out of stock
- 4.3%
- Avg brand age
- 59 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
132
Top-5 brand share
65%
Top 20: 92%
Top-5 click share
23%
Top 20: 59%
Open market
31%
- Cold Steel24%
- CRKT17%
- SOG12%
- Freelander8%
- Hitdudu4%
- RXLUY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top tomahawk search terms
- tomahawk287K/yr
- tomahawk axe99K/yr
- tactical axe92K/yr
- tactical tomahawk62K/yr
- tactical hatchet53K/yr
- cold steel axe42K/yr
- cold steel tomahawk33K/yr
- tomahawks30K/yr
- combat axe33K/yr
- crkt axe35K/yr
Top tomahawk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cold Steel 90PHH Pipe Hawk Frontier Hawk One Size
Cold Steel$35.704.4★1,069 rev
CRKT Black Woods Chogan T-Hawk Outdoor Survival Tomahawk: 1055 Carbon Steel Plain Edge Blade Tennessee Hickory Handle with Leather Sheath 2730KS
CRKT$59.914.6★124 rev
Freelander Tactical Axe 2 Pack Sharp Tomahawk with Sheath Portable Tomahawk with Clip and Bottle Opener Durable Survival Hatchet for Emergency Hiking and Camping for Men Women
Freelander$36.714.3★451 rev
Freelander Camping Axe with Sheath Sharp Tactical Hatchet Axe with Clip and Bottle Opener Multi-Functional Hammer Tactical Tomahawk Survival Tomahawk Axe for Camping (Black 15 Inch)
Freelander$20.174.3★451 rev
Hitdudu Camping Axe Survival Throwing Hatchet with Sheath Tactical Tomahawk with Spike Nylon Fiber Handle for Outdoor Survival Hiking Camping
Hitdudu$21.474.6★868 rev
Newest
by launch date
Tac-Force Tomahawk Axe 11.7 Inches Cord Wrapped Nylon Fiber Handle with Sheath TF-3AXEBK
Tac-Force$38.882 rev
RXLUY Tactical Axe with G10 Handle Camping Survival Hatchet Multifunctional Outdoor Hiking Heavy Duty Full Tang Tomahawk Tools with Hammer Unique Design Crowbar Leather Sheath (Black)
RXLUY$126.1997 rev
Ccanku C1342 Camping Axes DC53 Steel Blade Micarta Handle Chopping Axe Bushcraft Camping Axes Survival Hatchet Full Tang Axe for Hiking Hunting Camping Splitting Chopping Wood(Black)
Ccanku$58.8119 rev
Freelander Tactical Axe 2 Pack Sharp Tomahawk with Sheath Portable Tomahawk with Clip and Bottle Opener Durable Survival Hatchet for Emergency Hiking and Camping for Men Women
Freelander$36.71451 rev
Freelander Camping Axe with Sheath Sharp Tactical Hatchet Axe with Clip and Bottle Opener Multi-Functional Hammer Tactical Tomahawk Survival Tomahawk Axe for Camping (Black 15 Inch)
Freelander$20.17451 rev
Trending
90-day click momentumTac-Force Tomahawk Axe 11.7 Inches Cord Wrapped Nylon Fiber Handle with Sheath TF-3AXEBK
Tac-Force$38.885.0★
CRKT Black Woods Chogan T-Hawk Outdoor Survival Tomahawk: 1055 Carbon Steel Plain Edge Blade Tennessee Hickory Handle with Leather Sheath 2730KS
CRKT$59.914.6★
Cold Steel Frontier Hawk Tomahawk without Sheath - 90FHS One Size (001478)
Cold Steel$25.894.5★
CRKT Freyr Axe: Outdoor Axe with Deep Beard Design Forged Carbon Steel Blade and Hickory Wooden Handle 2746
CRKT$62.494.4★
Cold Steel Drop Forged Tomahawk Survival Hatchet - Great for Camping Survival Outdoors and Chopping Wood Trench Hawk - Black One Size
Cold Steel$38.454.7★
What buyers say about tomahawk
What buyers praise and complain about, mined from review topics.What buyers love
“Decent tool”
“Good deal”
“It was super sharp out of the box”
“it wont break”
“Lightweight and easy to control”
“has good grip”
“Easy to hold”
“The craftsmanship is amazing”
“Tool itself is sturdy”
“Perfect size”
What buyers complain about
“Bad quality”
“Not durable”
“Too small”
“Although it wasn't sharp at all”
“I noticed the handle cracked”
“Very decent a bit expensive”
“Heavy, and it came dull, and it came dull”
“literally came off my hand”
“Breaks Way Too Easy”
“it was rough to touch”
Top return reasons
Common questions
- Is tomahawk profitable to sell on Amazon United States?
- The niche generates $429K/yr across 81 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tomahawk niche?
- 37 brands and 132 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in tomahawk?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.0%.
- When does demand for tomahawk peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the tomahawk niche?
- Listings span $8.56–$378.00; the average listing price is $66.38 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.