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Toilet Tent

Fail

The top 5 products take 71% of clicks, so Toilet Tent is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$253K/yr208K searches / yr
90-day growth
+67.6%search demand this quarter
Competition
71%top-5 click share · 10 brands · 37 sellers

Flapen Score

Toilet Tent against its category

The dotted line is the Sports & Outdoors average. Past it, Toilet Tent is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Tent market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Tent 208K times last year and spent an estimated $253K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+67.6%
Conversion, latest week
2.8%
Market size, estimated
$253Ka year
Peak month
July3.8× the quietest month
Top search term
toilet tent47K searches a year

02 · Price

A sale here is worth $43.63.

Listings sell for $43.63 on average, from $18.53 to $87.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $43.63 that is $4K to $11K a year per listing.

Average price
$43.63inside the $15 to $100 sweet spot
Price range
$18.53–$87.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #24 within Tents & Shelters. It carries 3,612 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#24in Tents & Shelters
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,612per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toilet Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

37

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Brand 131%
  • Brand 227%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Toilet Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Toilet Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet tent47K/yr
  • privacy tent for portable toilet38K/yr
  • potty tent20K/yr
  • pop up toilet tent20K/yr
  • pop up potty tent14K/yr
  • porta potty tent12K/yr
  • pop up privacy tent for portable toilet12K/yr
  • poop tent7K/yr
  • portable restrooms6K/yr
  • toilet tent pop up instant8K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Tent

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Ease Of Use”
5.3%of orders come back
“Extremely Difficult to Fold”
A buyer, on “Ease Of Use”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Tent questions

Answered from the same tracked data.