Toddler Swim

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +246.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

+246.6%

Conversion, latest week

3.7%

Market size, estimated

$77Ka year

Peak month

June20.8× the quietest month

Top search term

pool floats for toddlers11K searches a year

Listings sell for $19.65 on average, from $7.05 to $37.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.65 that is $0 to $2K a year per listing.

Average price

$19.65inside the $15 to $100 sweet spot

Price range

$7.05–$37.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #45 within Water Sports. It carries 1,810 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#45in Water Sports

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,810per listing

Listings tracked

60

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months