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Toddler Skates Age 2

Fail

Shoppers spend an estimated $27K a year here, so Toddler Skates Age 2 is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$27K/yr62K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
41%top-5 click share · 19 brands · 31 sellers

Flapen Score

Toddler Skates Age 2 against its category

The dotted line is the Sports & Outdoors average. Past it, Toddler Skates Age 2 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Skates Age 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Skates Age 2 62K times last year and spent an estimated $27K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.3%
Market size, estimated
$27Ka year
Peak month
December3.4× the quietest month
Top search term
toddler skates age 217K searches a year

02 · Price

A sale here is worth $34.51.

Listings sell for $34.51 on average, from $18.78 to $53.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.51 that is $0 to $3K a year per listing.

Average price
$34.51inside the $15 to $100 sweet spot
Price range
$18.78–$53.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #45 within Skates, Skateboards & Scooters. It carries 2,089 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#45in Skates, Skateboards & Scooters
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,089per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toddler Skates Age 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

22%

  • Brand 123%
  • Brand 221%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Toddler Skates Age 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Toddler Skates Age 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler skates age 217K/yr
  • baby skates7K/yr
  • toddler roller skates age 28K/yr
  • fisher price roller skates6K/yr
  • toddler boy skates7K/yr
  • baby roller skates4K/yr
  • skates for toddlers age 24K/yr
  • peppa pig roller skates6K/yr
  • toddler skates boys age 32K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Skates Age 2

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Small”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddler Skates Age 2 questions

Answered from the same tracked data.