toddler ohio state apparel
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.34avg listing price — sweet spot $15–$100
Price range
Incredible$15.76–$47.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great186.33avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Returns
Okay3.7%return rate — above 6% kills the launch gate
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, toddler ohio state apparel is a $34K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
toddler ohio state apparel market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$58K
- units × avg price
- Launch success
- 0%
- 0 of 5 new (360d)
- Conversion rate
- 1.5%
- Avg BSR
- #1,219
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 92%
- Out of stock
- 6.5%
- Avg brand age
- 52 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
32%
Top 20: 72%
Open market
2%
- Future Tailgater53%
- Wes and Willy17%
- Gerber15%
- Blue 847%
- Elite Authentics4%
- Little King3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.4×
Top toddler ohio state apparel search terms
- toddler ohio state apparel14K/yr
- ohio state kids11K/yr
- kids ohio state shirt10K/yr
- ohio state toddler7K/yr
- ohio state toddler clothes11K/yr
- ohio state toddler shirt5K/yr
- ohio state kids shirt6K/yr
- girls ohio state shirt3K/yr
- toddler ohio state shirt5K/yr
- ohio state kids apparel14K/yr
Top toddler ohio state apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Ohio State Buckeyes 3T Cherry
Wes and Willy$22.004.8★1,654 rev
Future Tailgater Ohio State Buckeyes Logo Toddler 3T T-Shirt Red
Future Tailgater$20.005.0★15 rev
Future Tailgater Ohio State Buckeyes Toddler Dress - Black (US Age 2 Years Black)
Future Tailgater$21.915.0★1 rev
Ohio State Buckeyes Brutus 2024 National Champions Infant-Toddler-Youth T-Shirt (US Age 4 Years Red)
Future Tailgater$20.014.9★16 rev
Future Tailgater Ohio State Buckeyes Officially Licensed Toddler Dress - Smoke/Black Leopard (US Age 3 Years)
Future Tailgater$24.675.0★3 rev
Newest
by launch date
Little King NCAA Ohio State Boys Youth-Poly Tech T-Shirt-Buckeye Logo-Red-Youth Medium
Little King$25.810 rev
Future Tailgater Ohio State Buckeyes Officially Licensed Toddler Dress - Smoke/Black Leopard (US Age 3 Years)
Future Tailgater$24.673 rev
Future Tailgater Ohio State Buckeyes Officially Licensed Football Player Heads Up! Baby/Toddler/Youth T-Shirt (US Age 10 Years 12 Years) White
Future Tailgater$19.265 rev
Future Tailgater Ohio State Buckeyes Officially Licensed Love Heart Baby/Toddler/Youth Crewneck Sweatshirt (US Age 3 Years) Red
Future Tailgater$28.756 rev
Future Tailgater Ohio State Buckeyes LOGO Baby/Toddler/Youth Boys and Girls Crewneck Sweatshirt - Black (US Age 5 Years 6 Years Black)
Future Tailgater$28.567 rev
Trending
90-day click momentumLittle King NCAA Ohio State Boys Youth-Poly Tech T-Shirt-Buckeye Logo-Red-Youth Medium
Little King$25.810.0★
Future Tailgater Ohio State Buckeyes Officially Licensed Football Player Heads Up! Baby/Toddler/Youth T-Shirt (US Age 10 Years 12 Years) White
Future Tailgater$19.264.7★
Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton Brown FT Baby Football Bodysuit and Football Cap Set 3-6
Future Tailgater$26.814.9★
Gerber Baby Girls Toddler NCAA College Team Cheer Dress & Bloomer Set Ohio State Buckeyes 18 Months
Gerber$27.014.9★
Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Ohio State BuckeyesLBlack
Wes and Willy$21.994.8★
What buyers say about toddler ohio state apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing accurate”
“Very well made”
“Nice shirt, good material”
“vibrant, accurate team colors that hold up well even after multiple washes”
“Stands up to laundry well”
“Cute and soft”
“High-Quality Construction: Durable stitching and vibrant, accurate team colors that hold up well even after multiple washes”
“definitely worth the price”
“does not shrink in the wash”
“Pros: The high-quality cotton blend is breathable”
What buyers complain about
“the bloomers were a little big”
“Sometimes officially licensed products can seem cheaply made”
“Its flat and not even soft”
“Its flat and not even soft”
“Thin Material: While soft, the fabric is slightlyon the thinner side, so you will definitely want layers if attending an outdoor game in the late fall/ for chillier weather”
“It may also shrink slightly if dried on high heat”
Top return reasons
Common questions
- Is toddler ohio state apparel profitable to sell on Amazon United States?
- The niche generates $34K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the toddler ohio state apparel niche?
- 8 brands and 11 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in toddler ohio state apparel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Soft Feel. The return rate is 3.7%.
- When does demand for toddler ohio state apparel peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 13.4× the quietest.
- What does it cost to enter the toddler ohio state apparel niche?
- Listings span $15.76–$47.00; the average listing price is $23.34 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.