Toddler Ice Skates
FailDemand is soft, at -66.8% this quarter, so Toddler Ice Skates is a Fail.
- Flapen Score
- 40 / 100Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 4740
- Market size
- $19K/yr90K searches / yr
- 90-day growth
- -66.8%search demand this quarter
- Competition
- 25%top-5 click share · 26 brands · 37 sellers
Flapen Score
Toddler Ice Skates against its category
The dotted line is the Sports & Outdoors average. Past it, Toddler Ice Skates is stronger. Inside it, weaker.
Market
The Toddler Ice Skates market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Ice Skates 90K times last year and spent an estimated $19K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -66.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $19Ka year
- Peak month
- December14.0× the quietest month
- Top search term
- kids hockey skates15K searches a year
02 · Price
A sale here is worth $43.04.
Listings sell for $43.04 on average, from $18.10 to $112.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $43.04 that is $0 to $4K a year per listing.
- Average price
- $43.04inside the $15 to $100 sweet spot
- Price range
- $18.10–$112.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #151 within Winter Sports. It carries 589 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 9.1%
- Average rank
- #151in Winter Sports
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 589per listing
- Listings tracked
- 81
04 · Newcomers
1 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Toddler Ice Skates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
37
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
25%
Top 20: 58%
Open market
38%
- Brand 114%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 59%
- Brand 67%
Demand
Toddler Ice Skates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.0×
Search terms
Top Toddler Ice Skates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids hockey skates15K/yr
- hockey skates kids11K/yr
- toddler hockey skates14K/yr
- baby ice skates7K/yr
- toddler figure skates6K/yr
- girls ice skating5K/yr
- boys hockey skates9K/yr
- girls adjustable ice skates3K/yr
- girls ice skates size 14K/yr
- ice skates toddler4K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Ice Skates
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Ice Skates questions
Answered from the same tracked data.









