toddler football helmet
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.38avg listing price — sweet spot $15–$100
Review moat
Good535.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$12.33–$258.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 86K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler football helmet is a $95K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
toddler football helmet market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,007
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 67%
- Out of stock
- 8.2%
- Avg brand age
- 49 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
27
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
18%
- Riddell26%
- Moc.Muc24%
- Little King13%
- Sports Memorabilia9%
- Wes and Willy6%
- Franklin Sports4%
- Open — no brand owns it (8 brands, 18%)
Demand
Weekly Amazon search volume, last 33 weeks — -25.7% search growth over the last 90 days.Top toddler football helmet search terms
- ohio state helmet20K/yr
- ohio state football helmet7K/yr
- ohio state jersey kids7K/yr
- kids ohio state jersey7K/yr
- boys ohio state shirt4K/yr
- youth ohio state shirt5K/yr
- ohio state youth5K/yr
- ohio state t shirt youth3K/yr
- youth ohio state jersey6K/yr
- ohio state jersey youth4K/yr
Top toddler football helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moc.Muc Boys Ohio 2 State College Football Jersey Youth red S
Moc.Muc$42.414.5★36 rev
Little King NCAA Ohio St Youth-Poly Tech T-Shirt-Buckeye Logo-Red-YM
Little King$25.810.0★0 rev
Riddell men unisex adult women Speed sports related collectible mini helmets Silver 7.5 quot x 6.5 US
Riddell$32.794.8★2,853 rev
Sports Memorabilia Riddell Ohio State Buckeyes Revolution Speed Full-Size Replica Football Helmet - College Replica Helmets
Sports Memorabilia$148.524.6★14 rev
Moc.Muc Boys Ohio #2 State College Football Jersey-Youth_Black_S
Moc.Muc$39.454.5★36 rev
Newest
by launch date
Pegasus Sports NCAA Ohio State Buckeyes Mini Hover Helmet
Pegasus Sports$34.74111 rev
Little King NCAA Ohio St Youth-Poly Tech T-Shirt-Buckeye Logo-Red-YM
Little King$25.810 rev
Future Tailgater Ohio State Buckeyes Heart Love Baby-Toddler-Youth T-Shirt (US Age 10 Years 12 Years) White
Future Tailgater$19.989 rev
Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Ohio State BuckeyesLBlack
Wes and Willy$21.991,655 rev
Ohio State Buckeyes Brutus 2024 National Champions Infant-Toddler-Youth T-Shirt (US Age 4 Years Red)
Future Tailgater$20.0116 rev
Trending
90-day click momentum
Desert Cactus The Ohio State University Baseball Hat OSU Buckeyes Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black
Desert Cactus$29.714.6★
Little King NCAA Ohio St Youth-Poly Tech T-Shirt-Buckeye Logo-Red-YM
Little King$25.810.0★
Logo Brands NCAA Ohio State Buckeyes Official Size Autograph Football -Smooth White Panel for Signatures Display or Collecting NCAA Fan Memorabilia
Logo Brands$26.934.7★
Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Ohio State Buckeyes 3T Cherry
Wes and Willy$21.994.8★
Wes and Willy NCAA Kids S/S Cloudy Yarn Tee Ohio State Buckeyes 6 Cherry
Wes and Willy$23.994.7★
What buyers say about toddler football helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Nice shirt, good material”
“good quality”
“Definitely keep your feet warm when you are wearing them”
What buyers complain about
“A little pricey”
Top return reasons
Common questions
- Is toddler football helmet profitable to sell on Amazon United States?
- The niche generates $95K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the toddler football helmet niche?
- 14 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in toddler football helmet?
- Top complaints mined from reviews: Value For Money. The return rate is 3.2%.
- What does it cost to enter the toddler football helmet niche?
- Listings span $12.33–$258.73; the average listing price is $50.38 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.