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Toddler Football Helmet

Fail

Demand is soft, at -25.7% this quarter, so Toddler Football Helmet is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$95K/yr86K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
55%top-5 click share · 14 brands · 27 sellers

Flapen Score

Toddler Football Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Toddler Football Helmet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Football Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Football Helmet 86K times last year and spent an estimated $95K. The top 5 brands take 78% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
2.2%
Market size, estimated
$95Ka year
Top search term
ohio state helmet20K searches a year

02 · Price

A sale here is worth $50.38.

Listings sell for $50.38 on average, from $12.33 to $258.73. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $50.38 that is $0 to $5K a year per listing.

Average price
$50.38inside the $15 to $100 sweet spot
Price range
$12.33–$258.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,007 within T-Shirts. It carries 535 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
43%
Out of stock, average day
8.2%
Average rank
#1,007in T-Shirts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
535per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Toddler Football Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

27

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

18%

  • Brand 126%
  • Brand 224%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Demand

Toddler Football Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 15.1× · 8 of 12 months tracked

Search terms

Top Toddler Football Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state helmet20K/yr
  • ohio state football helmet7K/yr
  • ohio state jersey kids7K/yr
  • kids ohio state jersey7K/yr
  • boys ohio state shirt4K/yr
  • youth ohio state shirt5K/yr
  • ohio state youth5K/yr
  • ohio state t shirt youth3K/yr
  • youth ohio state jersey6K/yr
  • ohio state jersey youth4K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Football Helmet

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Size-Overall”
75%of negative reviews mention “Value For Money”
3.2%of orders come back
“A little pricey”
A buyer, on “Value For Money”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Toddler Football Helmet questions

Answered from the same tracked data.