Is toddler basketball profitable to sell on Amazon United States?

The niche generates $187K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (45/100).

How competitive is the toddler basketball niche?

16 brands and 29 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in toddler basketball?

Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Quality-Overall. The return rate is 2.2%.

When does demand for toddler basketball peak?

Demand peaks in Apr–May–Nov–Dec; the busiest month runs 52.4× the quietest.

What does it cost to enter the toddler basketball niche?

Listings span $8.00–$69.66; the average listing price is $22.84 (sweet spot $15–$100). The average incumbent carries 3,952 reviews — the moat a new listing must climb.

toddler basketball

Skip it

Soft demand (-4.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$22.84

avg listing price — sweet spot $15–$100

Price range

Great$8.00–$69.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$187K

$187K/yr · 206K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,952.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, toddler basketball is a $187K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

toddler basketball market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $183K–$228K; units × avg price
Conversion rate: 4.0%
Avg BSR: #19
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 6.9%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

20%

KUYOTQ33%
Wisdom Leaves15%
PlayBolt13%
AppleRound8%
ABAJI5%
ZOENMG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 52.4×

Open Trend

Top toddler basketball search terms

toddler basketball120K/yr -9.3%3.3% conv.
basketball toddler26K/yr +4.6%1.9% conv.
basketball for toddlers 1-317K/yr -0.4%2.0% conv.
basketball for toddlers17K/yr +6.5%1.8% conv.
basketball for toddler5K/yr +29.4%1.7% conv.
basketball toys for kids 3-55K/yr +45.3%0.5% conv.
basketball toys for toddlers 1-37K/yr -25.8%0.3% conv.
toddler basket ball4K/yr +2.6%2.1% conv.
basket ball for toddlers 1-34K/yr -12.9%1.7% conv.

All search terms

Top toddler basketball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KUYOTQ Kids Toddler Size 3 Small Basketball 22 Thickened Rubber Mini Basketball Soft Touch in & Outdoor for Boys Girls Gifts (Deflated Red White Blue)

KUYOTQ$14.824.6★200 rev

Wisdom Leaves Mini Rubber Basketball Small Basketball for Kids/Toddler Game Play Balls Size 3 (22-Inch)

Wisdom Leaves$14.964.6★2,678 rev

Sports Balls for Kids & Toddlers - (Pack of 4) 5-inch Sports Set Includes Football Small Size Soccer Basketball and Playground Balls Fun Indoors & Outdoor Toys (Hand Pump Included)

PlayBolt$12.734.6★1,575 rev

AppleRound 4-Pack Sports Balls for Toddlers & Kids with Pump 5-Inch Soccer Ball Basketball Playground Ball & 6.5-Inch Football Soft Small Balls for Indoor/Outdoor Play (Ages 2-7)

AppleRound$12.074.6★7,647 rev

ABAJI Mini Basketballs Orange 2 PCS 5 Set with Random Color Pump Needle Durable Material for Mini Hoop Toddlers Kids Teenagers for Pool Indoors Outdoors

ABAJI$8.004.5★839 rev

Newest

by launch date

NEOGOAT Pink Graffiti Size 3 Basketball - 22 Inch Small Toddler Mini Rubber Basketball Size 3 for Kids Girls Outdoor Play Backyard & Court for Toddlers Athletes (Deflated Without Pump)

NEOGOAT$14.96150 rev

5mo ago

AXGUIQ Kids Basketball Size 3 Small Rainbow Basketball 22 for Kids Thickened Rubber for Soft Touch & Enhanced Durability Featuring Classic Logo (Deflated)

AXGUIQ$15.75272 rev

8mo ago

Yohood Kids Basketball Hoop Outdoor Height Adjustable 3-7 FT Portable Basketball Goal System for Kids Youth Teens in Backyard/Driveway/Indoor Shatterproof Backboard and Fillable Stable Base

Yohood$69.66184 rev

9mo ago

KUYOTQ 2PCS Kids Youth Toddlers Size 4 Basketball 25.5 Premium Rubber in Pairs in& Outdoor for Boys Girls Kids Youth Game Sports Basketball Gifts

KUYOTQ$27.55431 rev

1y ago

KUYOTQ Size 4 Kids/Youth Basketball 25.5 Vibrant Color Durable High-Bounce Thickened Rubber Youth Basketball for in&Outdoor Play for Boys & Girls Ages 3-8 (Deflated)

KUYOTQ$19.8677 rev

1y ago

What buyers say about toddler basketball

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Overall quality is great, like a nice quality basket just small, smaller in size and brightly colored, which really helps keep him engaged”

Size-Overall12%

“Good size”

Fun/Entertainment Experience11%

“Hours of fun”

Assembly/Installation7%

“Easy enough to assemble”

Advertised Vs Actual Product6%

“As Described”

Value For Money5%

“Great value”

Durability5%

“they've held up well”

Adjustability/Rotatability/Reclining4%

“Fun and adjustable”

Inflation/Deflation4%

“I got these for my little boy as a gift they come with a pump so easy to inflate they bounce very well”

Gifting Purpose3%

“Nice gift for kids”

What buyers complain about

Size-Overall22%

“Basket too small”

Inflation/Deflation15%

“Ball came deflated”

Quality-Overall5%

“cheap”

Durability4%

“I'm pretty sure I would have broken it”

Strength4%

“It is also quite flimsy”

Defective Material/Parts3%

“toy was broken”

Flatness3%

“It comes flat”

Leak-Proof3%

“It leaks it leaks it leaks”

Assembly/Installation2%

“The absolute WORST to put together”

Material Quality2%

“cheap material”

Top return reasons

Size-Overall53%

Value For Money7%

Inflation/Deflation6%

Advertised Vs Actual Product5%

Quality-Overall4%