Tlr

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

0.3%

Market size, estimated

$43Ka year

Peak month

March1.5× the quietest month

Top search term

tlr43K searches a year

Listings sell for $151.72 on average, from $26.21 to $387.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $151.72 that is $0 to $15K a year per listing.

Average price

$151.72above the $15 to $100 sweet spot

Price range

$26.21–$387.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$15K

Returns

4.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #184 within Tactical & Personal Defense. It carries 3,035 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

3.9%

Average rank

#184in Tactical & Personal Defense

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,035per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months