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Thule Kayak Rack

Fail

The top 5 brands take 100% of clicks, so Thule Kayak Rack is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$115K/yr20K searches / yr
90-day growth
+166.7%search demand this quarter
Competition
78%top-5 click share · 5 brands · 44 sellers

Flapen Score

Thule Kayak Rack against its category

The dotted line is the Sports & Outdoors average. Past it, Thule Kayak Rack is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thule Kayak Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Thule Kayak Rack 20K times last year and spent an estimated $115K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +166.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+166.7%
Conversion, latest week
1.9%
Market size, estimated
$115Ka year
Top search term
thule kayak rack13K searches a year

02 · Price

A sale here is worth $300.81.

Listings sell for $300.81 on average, from $54.57 to $809.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $300.81 that is $0 to $30K a year per listing.

Average price
$300.81above the $15 to $100 sweet spot
Price range
$54.57–$809.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$30K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Accessories. It carries 367 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#89in Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Thule Kayak Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 52%

Reviews and returns

What reviews say buyers love and hate about Thule Kayak Rack

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Assembly/Installation”
5.7%of orders come back
“Assembly is a bit of a hassle”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thule Kayak Rack questions

Answered from the same tracked data.